AZ Factory Couture Fall Winter 2023 Collection With Lora Sonney

AZ Factory Couture Fall Winter 2023 Collection With Lora Sonney Presentation, powered by Jakob Schlaepfer.

AZ Factory takes pleasure in announcing that Lora Sonney is the latest Amigo. Once again, AZ Factory is supporting a young and talented newcomer during the Paris Fashion Week Haute Couture, encouraging a dialogue between younger generations and the rituals of Couture, as well as exploring the concepts of Limited Edition and Customization.

Following Cyril Bourez last year and Tennessy Thoreson last January, AZ Factory is thrilled to welcome Lora Sonney, who recently graduated from the Master Program at Geneva’s Head in 2021 and was a finalist at Hyeres 2022. Her multi-category approach, mastery of textile techniques, sharp vision for creating a fully-defined aesthetic, work on sustainability and new materials have completely intrigued and seduced the AZ Factory Team.

Lora Sonney’s design vision has always been inspired by the utilitarian garment close to nature, translated into the idea of a second skin. The codes borrowed from nature are both beautiful and disrupting. Lora Sonney’s signature textures and prints generate an unexpected interplay with AZ Factory’s emblematic ruffled volumes.

Lora chose to work with Maison Jackob Schlaepfer, a renowned Swiss textile manufacturer, to elevate her aesthetic and ideas to couture through the limitless possibilities.

The collection of AZ Factory Couture Fall Winter 2023 Collection counting 10 looks inspired by the great outdoors is presented with an intimate show as part of Haute Couture Events Calendar, in the grounds of the garden of Fondation Cartier on 3rd July 2023.

About AZ Factory

Believing in smart fashion that cares, AZ Factory was founded by the late Alber Elbaz with Richemont in 2020 to ‘create beautiful, practical, and solutions-driven fashion that works for everyone’.

Anchored in the highest disciplines of style and savoir-faire, AZ Factory’s universe seamlessly blends traditional craftsmanship with forward-looking applications and technology in quest of true innovation.

Since 2022, AZ Factory has evolved into a multi-disciplinary platform that goes beyond the conventional fashion blueprint, daringly supporting creation and young talent as a creative collective with a curatorial approach.

Recent collaborations include Thebe Magugu, Ester Manas, Club Domani, Cyril Bourez, Lutz Huelle, Tennessy Thoreson and Molly Molloy with Lucinda Chambers.