JISOO BAIK Fall Winter 2023 – 2024 Couture Collection Debut. Jisoo Baik presents her highly anticipated debut collection for Haute Couture FW23 – 24, under the eponymous label ‘Jisoo Baik’. Through a careful study of iconic haute couture silhouettes, Baik explores the changing nature of beauty – what remains in the past and what has the power to transcend the passing of time. With her intuitive collection, Baik captures the essence of both tradition and innovation.
In this debut collection, Baik establishes a deep connection with the rich history of haute couture, while adding her own distinct voice to the conversation. Drawing inspiration from silhouettes and gestures that repeat throughout decades, she carefully examines their enduring allure and reinvents them for the modern era. The collection embraces classicism while seamlessly transforming into a contemporary collection.
A distinctive feature of Baik’s debut of JISOO BAIK Fall Winter 2023 is her unique combination of delicate fabrics, such as refined lace and silk jersey, with her signature sculptural wirework. The innovative construction allows the garments to be at once both object and clothing. The structure and the construction allow each garment to stay in movement, dancing around the body in a reinterpretation of the couture house sculpted dress.
Carefully chosen fabrics and palette work together to enhance the collection’s duality: delicateness & weight, darkness & luminosity. Like a second skin, each piece sparks a tension between the sensuality of the body and a protective barrier formed by the design itself.
About Jisoo Baik :
Jisoo Baik is a Paris-based Haute Couture brand that embodies the creative vision of its founder and namesake.
Baik launched her eponymous label in 2023, driven by a desire to explore and expand upon her unique artistic expression. Hailing from South Korea, Baik graduated from renowned design schools Central St Martins and Institut Français de la Mode, before honing her talents at luxury houses including Balenciaga and Saint Laurent. She has emerged as an exciting new force in the realm of Haute Couture. Her designs have been worn by music & fashion visionary Bjork and global superstar Ariana Grande.
At the heart of Jisoo Baik’s artistic vision is the profound desire to tell the stories of individuals. By forging meaningful connections between people and carefully curated objects, Baik masterfully translates emotions, memories, and experiences through her meticulously crafted pieces that evoke a sense of personal connection.



















Credit of JISOO BAIK Fall Winter 2023 To:
For @jisoobaikparis
Styling @andrejskok_
Stylist assistant @ruairihoran
Art direction @charlie__noon
Photography @corentinleroux__
Backstage photography @eliebenistant
Video direction @gretargunnlaugsson
AC @michel_moawad
Casting @simoneschofer
Casting assistant @tommasog_
Makeup @karinwesterlundd using @makeupforever
Hair @olivierschawalder using @shuuemura_artofhair
Nails @alexfeller
Movement Director @davidedgiovanni
Light Direction Sebastian Hidalgo
Music @nxxxxxs
Sound tech @romainboe
Operations director @jiminouioui
PR @kcdworldwide
Production @producing_love