7 Days Active SS24 during Copenhagen Fashion Week

7 Days Active SS24 during Copenhagen Fashion Week, 7 Days Active unveils their “Bad Boys 4 Life – Hot girls loves losers” Spring/Summer 2024 Collection at Copenhagen Fashion Week

Copenhagen, 7th of August 2023 — 7 Days Active, the renowned fashion and sport brand, is excited to announce the unveiling of its highly anticipated Spring/Summer 2024 collection during Copenhagen Fashion Week. Embracing not having a theme, but always searching for new ways of showing sporty looks and fashionable maners, this collection showcases a harmonious fusion of athleticism and style, featuring leather, sequins, recycled cotton, bedazzled details, and modern silhouettes.

As a frontrunner in the fashion and sport industry, 7 Days Active continues to push boundaries and challenge traditional conventions. With their SS24 collection, the brand presents an entirely new perspective, redefining the intersection of sportswear and high fashion. The collection embodies the brand’s commitment to empowering individuals to express their unique personalities through clothing that seamlessly transitions from the gym to the streets.

Drawing inspiration from the dynamic energy of urban environments, the Spring/Summer 2024 collection from 7 Days Active incorporates a diverse range of materials and textures. Leather, an unexpected addition, introduces an edgy and luxurious element to the sportswear aesthetic. Sequins and bedazzled details add a touch of glamour, evoking a sense of playfulness and self-expression.

The brand’s modern silhouettes emphasize functionality and versatility while remaining fashion-forward, providing the perfect balance between performance and style.

“We are thrilled to present our SS24 collection during Copenhagen Fashion Week,” Simon Rasmussen, Creative Director and the visionary behind 7 Days Active. “This collection represents our dedication to pushing the boundaries of sportswear and fashion, embracing unconventional materials and embellishments. We aim to inspire individuals to explore their own unique style and express themselves confidently.”

The runway presentation at Copenhagen Fashion Week promises to be a visual feast, filled with energy, a diverse cast and vibrant and eclectic designs that epitomize the 7 Days Active brand. Collabs with Veja, Hera and Jane König will be displayed at the show.