Rolf Ekroth SS24 at Copenhagen Fashion Week

Rolf Ekroth SS24 at Copenhagen Fashion Week. For Rolf Ekroth Spring Summer 2024, Rolf Ekroth embarks on an introspective journey guided by the notion of ‘missing.’ Inspired by the myriad interpretations of the word. He employs meticulously draped ankle-grazing aprons, oversized silhouettes and delicately hand-painted patterns to both connect to his cultural heritage and capture an ever-present nostalgia that echoes through generations.

Rolf Ekroth SS24 collection converges at the crossroads of Ekroth’s own longing for the 1990s of his pastel- coloured youth, his parents’ memories of the delicate 1960s, and his grandparents’ yearning for a bygone yet persistently present past. Ekroth’s vision balances lighthearted irony with heartfelt empathy, all viewed through a lens tinted with rose-coloured hues.

The evocative concept of rose-tinted glasses takes form in a meticulously repeated rose motif found in prints and details. Like a thread that weaves together generations of cultural apexes, the rose serves as both a figurative and literal bridge, linking seemingly unconnected references. From the beloved video game Zelda to the unassuming elegance of 1930s Scandinavian women who toiled in the fields.

The collection’s prints bloom with three distinct hand-painted rose patterns that borrow their visual language from traditional paintings of rose gardens. Their visible brushstrokes become an ode to a life lived away from screens. Breezy pastels borrowed from Ekroth’s memories of the 1990s, and dark woollen tartans complement the rose motifs.

Ekroth pays tribute to the hardworking countryside people of past generations. Through the elongated silhouettes of utilitarian aprons and workwear dresses. Notably, he reimagines his friendship bracelets as miniature alpha-woven pendants that adorn the garments, hung in respect for traditional Nordic handicrafts. In totality, the collection becomes an imagined series of nostalgic moments — not tediously realistic nor foolishly romantic either.

Though nostalgic and romantic, the collection from Rolf Ekroth Spring Summer 2024 remains fundamentally utilitarian. Ekroth’s signature oversized jacket, reminiscent of a roomy hunting jacket passed down through generations, envelopes its wearer in nostalgia.

The jacket’s practical details: a warm flannel lining, spacious pockets, and durable cotton. Meanwhile, a dress woven from bronze chain — a key piece created in collaboration with iconic Finnish jewelry brand Kalevala — reveals a lace-like rose pattern when juxtaposed against a dark underdress.

In keeping with the theme of Rolf Ekroth SS24 collection and inspired by Kalevala’s 85-year cultural heritage, the collection features hoodies which echo street fashion of the 80s and 90s.

ith a piece of unique recycled Kalevala Preloved jewelry complement the various faded colours and retro cuts.

ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia and the power of sustainably produced clothes. Built upon observations of youth and life in Finland, it harnesses the subtle nuances of its Finnish roots but applies freedom to reimagining history and old crafting traditions. Comfortably perched between superficiality and profundity, it is an homage to the transformation that well-designed clothes elicit: a newfound will to walk through the world without hiding.

The iconic Finnish jewelry brand KALEVALA is home to progressive and timeless design and known for its iconic ‘Planetoid Valleys’ necklace, worn by Princess Leia in Star Wars. The company was founded by independent women in 1937 and is still owned by the Kalevala Women’s Association.

Since the birth of the company, sustainability has been embedded in its DNA. Kalevala Preloved is a pioneering second-hand concept that refurbishes used Kalevala jewelry, giving it a new life. In Rolf Ekroth´s Linked by Kalevala collection, Preloved jewelry from past decades is combined with cutting edge fashion.