Stine Goya SS24 Presents Homecoming at Copenhagen Fashion Week

Stine Goya SS24 Presents Homecoming at Copenhagen Fashion Week

For Spring-Summer 2024 Stine Goya invites the world to her doorstep in Copenhagen, celebrating the joy of day-to-day life in the city. Exploring the concept of ´home´, honing in and reflecting on its deeper meaning, for a collection entitled ‘Homecoming´.

Home is not always a place. Sometimes it can be a person, a community or even a feeling. It is a sanctuary where we find grounding, inspiration, safety, and acceptance. It transcends boundaries and embraces diverse forms, from cherished relationships to vibrant communities and intangible emotions.

Where authenticity thrives, allowing us to be truest selves. Somewhere we prepare for the day ahead, eventually returning to reflect upon the world outside, processing what we have explored, seen or done throughout the day gone by.

Stine Goya SS24 show aims to encapsulate all that home symbolises, bringing together new and old faces from the House of Goya community, who walk alongside models on the runway for a unique and shared experience on Eckersbergsgade.

A community dinner table, set in the centre of the runway, pays homage to the street parties that Copenhagen is so well known for, set with place settings provided by the real-life residents of the street, embracing the wider community as a collective.

“My desire for this show is to encourage our audience to contemplate the significance of ‘home’ as an emotional anchor in our lives. It’s a place where we find belonging, solace, and support. ‘Home’ is not confined to a specific location; it can manifest in the arms of a loved one, the laughter of family and friends, or the embrace of a community. ‘Homecoming’ is an invitation to cherish the meaning of home in all its facets – a physical shelter and a heartfelt emotional connection.” – Stine Goya, Creative Director

After several seasons of newness and experimentation, Stine Goya SS24 harks back to the references and stylings from her early years as a designer. Bringing the brand’s well-established essence to the fore with a contemporary twist, while cherishing her home country of Denmark.

Elegance is at the forefront of this undeniably fresh collection. This season’s prints are playful and sentimental, an underlying essence of the brand’s roots and the journey taken to where we are today. Local flowers – from roses and daisies to Stine’s favourite orchids, found at her local flower shop – have been cleverly amplified into bold and beautiful prints. An arresting combination of colours is carried across the collection from powerful pinks, soothing blue hues and delicate lilacs. Print, whilst still core to the brand’s DNA, has been paired back, enabling the silhouettes and detailing to take centre stage.

“I am always looking forward. Working on the next collection and seeking inspiration from around me. I rarely take the time to reflect on our journey as a brand. For Stine Goya Spring-Summer 2024 I felt the overwhelming urge to do just that. Taking a moment to look back on our development and delve into some of my early styling references which really did feel like a homecoming. And while it started with reflection, this collection feels modern and fresh. I naturally always lean into my love for colour and print however, it has been amazing to really explore more intricate details and finishing touches, looking at print with a more subtle approach, whilst staying true to our DNA.” – Stine Goya, Creative Director

‘Homecoming’ set design Stine Goya SS24

The set design for the Stine Goya ‘HOMECOMING’ SS24 show delivered by the Copenhagen creative practice Spacon & X marks the fourth collaboration with the brand. In stark contrast to Spacon & X and Stine Goya’s previous collaborations, this season’s scenography focuses on a more personal touch, presenting a sensory, immersive experience driven by the collection’s concept of ‘HOMECOMING’.

The catwalk this season, takes place around a metaphorical communal dinner table – famed and beloved by Copenhagen’s communities. By inviting our audience into this experience at the Kartoffelrækkerne, create a moment of intimacy and belonging for all attendees.

To support the idea of ‘home’ as a concept rather than a physical space. Utilizing the natural backdrop of Eckersbergsgade, set details are inspired by the traditional street dinners at Kartoffelrækkerne, paying homage to the long-awaited Danish summers and seasonal dishes neighbours share under the never-ending daylight. The result is an exaggerated long table open for the extended Goya community to share and enjoy coming together as one.

“Through the sculptural placement of seasonal food and carefully curated, locally borrowed tableware, we have designed a centrepiece installation that runs across the entire length of the table, creating coherence and allowing every guest, to experience and interact with a waste-free design with a fun, interactive and playful finale.” – Nikoline Dyrup Carlsen, Co-Founding Partner of Spacon & X

Who / What is Spacon & X

Spacon & X is a cross-disciplinary spatial identity, design and architecture studio and double Dezeen & FRAME awards winner. Spacon & X, which is short for Spatial Conversion & Cross-functionalism, was founded in 2014 in Copenhagen and the studio houses 30 employees with a variety of different backgrounds, from architects and interior designers, to design engineers, sculptors, building constructors and experience- economists. Through their work on a wide range of scales, from products to interior design to larger architectural building projects, they create a fusion between normally separated fields to a more complete brand experience.

Notes from Stine Goya SS24 Collection

93% of this season’s RTW offering is made from responsibly sourced materials, a first for the brand. Materials include but not limited to Organic Cotton, Recycled Polyester and TENCEL™
Apple leather is key to this season’s accessories offering
SS24 sees more new styles than previous collections, indicating the brand’s evolution
RTW made of min 50% recycled materials
The communal table is a waste-free set, made up of borrowed and edible items
Each place setting at the “communal dinner table” was contributed to by the neighbours and residents of Eckersbergsgade
The napkins for each place setting were provided by Georg Jensen Damask and embroidered with the name of each family who contributed their crockery, and donated to them as a gift after the show.