STOF 2024 Spring/Summer at Rakuten Fashion Week Tok evenyo entitled VOORPLET!
STOF founded in 2003 in Tokyo, the unisex brand STOF will be marking its 20th anniversary. The brand has presented its collection not only in Japan but internationally, including Paris, Milan, New York and Shanghai, and has been showcased at retailers in the USA, France, Saudi Arabia, Germany, Italy, Thailand, Korea, China, and Taiwan.
Reaching the significant milestone of the brand, STOF returns to its origin and will be back at Rakuten Fashion Week Tokyo, presenting STOF 2024 Spring/Summer collection via video streaming.
STOF 2024 Spring/Summer Collection Theme VOORPLET! A Dutch word known to not translate to other languages, VOORPLET! refers to the pleasure ahead and in anticipation of the forthcoming event. Deeming the essentiality of “humor” and “euphoria” in fashion, Designer Hiroshi Tanida has created 28 looks portraying the “excitement before the festival”.
Teaming up with Minyo Crusaders, a Japanese musical group known for reworking traditional Japanese folk music with Latin music arrangements, the video will be showing models dancing in the new STOF SS24 collection along with the Chinese lion dance.
Yoko Honaga, who is also a renowned choreographer, directs the video and the styling is coordinated by Chie Ninomiya, known for her works for artists including Aimyon.
Known for creating fashion transcending race, sexuality and age, and delivering it to those with a sense of humor and room for triviality, the brand name STOF is also derived from a Dutch word meaning “fabric”. With distinctive worldview and unparalleled mixture of Asian chaos and humor, their video streaming is not just another show video, and certainly one not to be missed.
STOF SS24 Credit :
Designer: Hiroshi Tanida
Video Director: Yoko Honaga
Styling: Chie Ninomiya
Hair & Makeup: Carrie
Music: Minyo Crusaders
A Japanese musical group following the path of their great predecessors such as the Tokyo Cuban Boys and NOCHECUBANA, revives the postwar movement of mixing Japanese folk music “minyo” with Latin rhythms into the 21 st century. Formed in 2012 by guitarist Katsumi Tanaka and traditional “minyo” singer Freddie Tsukamoto who met at a local pub in Fussa, a city western Tokyo where the US military Yokota Air Base is located. Recruiting other local musicians versed in Afro and Latin rhythms, they soon began hosting jam sessions in the old US military air base building “Banana House”, and have been performing since then.
All images STOF SS24 by STOF