SEVEN BY SEVEN SS24 At Rakuten Fashion Week Tokyo

Designer Junya Kawakami moved to San Francisco in the mid-1990s.

There, he discovered that “fashion is identity”. What people desired was a unique identity instead of a universally correct style. They embraced their own freedom while equally respecting the freedom of others.

His reflection on the city’s liberal culture inspired the birth of SEVEN BY SEVEN’s very first collection. Many of the items created for this SEVEN BY SEVEN SS24 collection are inspired by the stories behind the textile industry in India.

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One of the most symbolic pieces is the Macrame Leatherwear, handwoven piece by piece by the artisan.

The material, fashioned from goat leather meticulously handwoven into a mesh pattern for elasticity and durability, is traditionally used for crafting bags, but it was deliberately chosen in this instance to make garments. It has been transformed into various pieces like football-themed t-shirts, coats, blouson jackets, pants, and hats.

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Khadi, a hand-spun and woven Indian cloth, is used to make Madras checked coats and shirts.

What sets these apart is the incorporation of leftover threads in a random fashion. The resulting patterns are unique, with asymmetric designs that produce unforeseen standouts. Only about 20 meters of the fabric can be produced a day, making it extremely rare.

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The collection also showcases Khadi shirts featuring overdyed Jacquard and Gingham patterns.

There are also many other Khadi clothes incorporating leftover fabric patch worked in diamond patterns, like military blouson jackets, tailored jackets, and more.

Items that masterfully employ SEVEN BY SEVEN’s signature technique of “deconstruction and reconstruction” are also in the lineup.

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The jackets and vests based on Native American Chimayo designs involve extremely intricate work. They entail taking apart colored jeans, calculating color placement, and patch working. Crafting a single vest requires approximately 6 to 8 pairs of colored jeans.

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Similarly, the Western shirt illustrating the Buffalo plaid using patchwork is made by disassembling European workwear.

The distinct play of the navy shades makes them look like they were actually woven as a single cloth.

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Additionally, coats and blouson jackets boasting spiral patterns are patched together from deconstructed printed flannel shirts.

It is important to note that, as all these pieces are made from disassembled used clothing, each creation is unique.

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Other than that, the denim shorts and jackets repurposed from deconstructed jeans add a touch of SEVEN BY SEVEN’s characteristic playfulness.

The SEVEN BY SEVEN SS24 collection also offers items made from select materials and with attention to detail, including suede leather sets that preserve the natural color variations generated during processing, cable knitwear fashioned with indigo thread, seamless cashmere wear, thermal wear made from undyed cotton, as well as ponchos and pants crafted with triple gauze fabric.

Also, keep an eye out for the tote bags designed using remnant patches from deconstructed jeans, and the Cutoff Cowboy Boots that emerged from a collaboration with Rooster King & Co.