Concept Korea SS24 at New York Fashion Week

Concept Korea SS24 at New York Fashion Week presents KIMMY.J, CHARM’S, MMAM

WHAT: Concept Korea NYFW Spring/Summer 2024 Runway Show, featuring KIMMY.J SS24, CHARM’S SS24, MMAM SS24

WHEN/ WHERE: Tuesday, September 12th @ 11am | Spring Studios, 50 Varick Street, Gallery I, NYC

WHO: Min (Musician), June Ambrose (Stylist), Indi Star (Musician), Skye Aurelia (Musician), Spencer Barnett (Musician), Didi J (Musician), Jake Wesley Rogers (Musician)

ABOUT:

Concept Korea returns to New York Fashion Week for Concept Korea SS24 / Spring/Summer 2024 with an all-new roster of designers KIMMY.J, CHARM’S and MMAM, providing a stunning snapshot of the many unique design styles prevalent in the Korean fashion industry. From punk-inspired avant-garde compositions from KIMMY.J, to wearable art with MMAM, and alluring styles from CHARM’S, each designer transforms garments into distinct forms of storytelling.

KIMMY.J SS24

Designers Jenny Kim and Haeun Lee of KIMMY.J strive to create socially meaningful pieces, often partnering with artists who have poignant messages to convey. Avant-garde interpretations of streetwear manifest KIMMY.J Spring/Summer 2024 collection into the cycle of chakra and karma with a focus on physical and mental rest. Linear tropes are apparent through texture and decidedly contrasting outlines that create balance.

CHARM’S SS24

As an emotional brand, CHARM’S creative director Yohan Kang is on a mission to create pieces that empower the wearer with confidence and poise. Playing on culture and youth, his collections tell larger stories about the current state of the world. For the CHARM’S Spring/Summer 2024 collection, CHARM’S zooms out and analyzes Earth as a stage showing human nature and the juxtaposition between compassion and conflict, taking shape in the harmony of unbalanced mixed and matched configurations that feature the brand’s signature incisions.

MMAM SS24

MMAM designer Hyun Park highlights the philosophical value of family through elements of graffiti embroidered into classic silhouettes. Inspired by doodle drawings, the signature graffiti evokes a child’s first visual language and a human instinct to yearn for play. The MMAM Spring/Summer 2024 season focuses on self-acceptance through a collection that is genderless, ageless and sizeless.