Ferrari SS24 Women at Milan Fashion Week

Ferrari SS24 / Spring Summer 2024 Womenswear and Menswear Collection at Milan Fashion Week

Ferrari Spring/Summer Collection 2024 Presents POWER OF DESIRE

The power of desire is a timeless, boundless feeling, which has always pulsated in the heart of the Ferrari world, producing, in those who live it and surround it, a reflection of unconditional passion, in a continuous form of dedication and devotion that traces the legend’s indelible contours.

It is a sentiment that liberates, that drives, that overwhelms and that expands with each new goal, motivating the constant striving for excellence and for elegance: in design, in performance, in aesthetics and in innovation.

And it is this very desire that drives the Creative Director Rocco Iannone towards a new dimension of complex simplification and pure sublimation. Because he knows that feelings, even before objects, guide the path of emotion, evolution and elevation of a collection that exudes all of Ferrari’s allure and power through fashion.

The brand’s style codes – racing, workwear, and tailoring – are filtered, synthesized and amplified to put the body at the absolute centre of the scene, exalting its beauty and sensuality through the essence of form, colour and material. Iannone de-saturates to emphasise, reduces to accentuate, and then reiterates to identify.

Ferrari SS24 silhouettes are shortened, lengthened and widened through curved lines, rounded sleeves, anatomical cuts and exaggerated volumes. Between skin tightness and voluptuous proportions, a new language of the body is born – the very symbol and expression of that desire.

The Ferrari SS24 palette produces a continuous crescendo of colour layering. Dazzling white opens the show with the lightness and suppleness of “cloud” napa leather, animated also by ‘check 7X7’ quilting – repeated throughout the entire collection as a distinctive and instantly recognisable motif of Ferrari style. Flesh tone leather features camouflage perforations, which only upon a closer look reveals the Prancing Horse logo, as well as the fine, transparent knitwear, wrapped around the body like a cocoon of gauze.

Experimental denim explores the most sophisticated washes, presenting plays of vertical discolorations that bring out the wealth of its textures. Navy blue introduces the draping of technical wool with an ultra-luxurious hand, while the powder blue nuances appear in the cabled knitwear and in the tactile, silky froissé nylon for Ferrari Spring Summer 2024.

The rich, bright shade of amber accompanies the transition from day to evening, enriching a new surface of silk woven with metal fibres. Lastly, Ferrari red in all of its energy and iconic charge, for a high impact finale dominated by the magnetic lustre of patent leather.

The company’s sustainability mission continues through the constant search for responsible materials and low environmental impact solutions, incorporating ethics into the very core of its aesthetic statement. On the runway, garments in GRS certified wool, organic cotton and denim, OEKO-TEK certified flock denim and plongé leathers in compliance with supply chain traceability and transparency standards.

The season’s novelties include sculptural jewellery inspired by original engine parts, tech-couture gloves and futuristic sun visors. The latter two accessories are instinctively matched with the Ferrari Suit as new icons legitimately connected to the drivers’ clothing and to the brand’s own scenarios.

And then the unmistakable body of the Maranello Clutch – subject to the same dyeing process of the Maranello cars – alongside the many shapes and functions of the Ferrari GT Bags, which come in the classic rigid version with high-frequency print, and in the new extra-soft leather and suede forms including the mini, medium and maxi duffle; to be matched with pumps in denim, leather and in patent leather with 3D motifs emblematic of Ferrari accessories.