Shuting Qiu SS24 at Milan Fashion Week

Shuting Qiu SS24 / Spring/Summer 2024 at Milan Fashion Week entitled “Island Dreams and Ocean Preservation” With inspired by North Africa and the Enchanting Tenerife Sea.

MILAN, ITALY, – Shuting Qiu, the renowned fashion designer, is set to unveil her highly anticipated Spring/Summer 2024 collection at Milan Fashion Week. Inspired by her recent journey to North Africa and the captivating waters of Tenerife, this collection pays homage to natural beauty and environmental conservation.

Qiu’s creative genius shines through as she seamlessly blends nature’s allure with her artistic vision, collaborating with skilled artisans from Hangzhou to breathe life into tropical island flora and fauna using traditional embroidery techniques. The starfish, symbolizing oceanic enchantment, takes center stage, intricately interwoven with floral patterns and juxtaposed with bold plaid designs.

Sustainability lies at the heart of this collection, with sustainable denim fabric serving as the canvas for Qiu’s artistic expression. Vivid hues harmonize elegantly with modern stripe elements, bridging the gap between sustainable fashion and creative innovation. The Shuting Qiu SS24 collection features five to six striking looks featuring UGGs treated with second-hand design techniques, reinforcing the brand’s commitment to eco-conscious fashion and environmental preservation.

Shuting Qiu’s SS24 collection is a celebration of nature’s wonders. Each piece captures the lush landscapes and untamed beauty of tropical islands, inviting wearers to immerse themselves in a paradise of oversized tropical leaves, graceful starfish motifs, and opulent ostrich feathers.

Three-dimensional floral embellishments bring the essence of blooming flora to life, while whimsical butterflies and coastal charm infuse playfulness and seaside allure. With textured patterns inspired by coastal rocks and relaxed silhouettes embodying freedom and comfort, this collection offers a serene and beautiful oceanic experience, paying homage to the diversity of the natural world.

Milan Fashion Week Showcase Shuting Qiu Spring/Summer 2024 collection will make its debut at Milan Fashion. The showcase take place at Piazza Sant’Eustorgio, Milano MI. Invitations got an unforgettable experience that celebrates the beauty of nature and the importance of ocean preservation.

ABOUT SYUTING QIU

Shuting Qiu is a Chinese-born fashion designer based in Shanghai who graduated with an MA and BA in Fashion from the Royal Academy in Antwerp. Her brand conveys a signature sense of femininity that features a “modern romantic” woman, assertive and independent, while maintaining a soft identity. SHUTING QIU dares to express herself with asymmetry and experimentation in silhouettes, often resulting in rich contrasting colors of silk jacquards, intricate embroideries, and juxtapositions of linear and floral prints.

Shuting Qiu finds inspiration in art, literature, cinema, and travel and simultaneously focuses on sustainability. More than 60% of the base fabrics used in her collections are sourced sustainably. She collaborates with artisans in her hometown of Hangzhou to reinvent recycled materials into intricate flower patterns. Through her brand, Qiu aims to embolden and venerate the versatility of reason, emotion, and elegance in women while promoting sustainable development and showcasing the craftsmanship of her hometown.