HKFG SS24 presentation during PFW, the brand is CELINE KWAN, DEMO, LE MANDORLE, PABEPABE, REVERIE BY CAROLINE HÚ, YAT PIT and YEUNG CHIN.
Fashion Farm Foundation leads Hong Kong Fashion Force to Shine in Paris.
Hong Kong, 29 September 2023 – Fashion Farm Foundation (FFF) has been preparing for the international fashion project HKFG (formerly known as Fashion Guerilla) since 2013. Committed to providing opportunities for young professionals in Hong Kong as well as promoting the local fashion industry. In February this year, HKFG had been in Paris again for a series of presentations which was a huge success. HKFG SS24 continues to lead seven Hong Kong labels to Paris Fashion Week (PFW), namely CELINE KWAN, DEMO, LE MANDORLE, PABEPABE, REVERIE BY CAROLINE HÚ, YAT PIT and YEUNG CHIN showcasing the talent and creativity of local fashion designers to international fashion buyers and media.
HKFG SS24 (Hongkong Fashion Guerilla Spring Summer 2024) Presentation is once again proudly listed on the PFW Official Calendar selected by Fédération de la Haute Couture et de la Mode (FHCM). Apart from this, HKFG SS24’s Paris event is now under the ‘Welcome to Paris’ programme initiated by FHCM which is dedicated to organisations that wish to promote creative brands in Paris during PFW.
CELINE KWAN and YEUNG CHIN presented their latest Spring Summer 2024 collections in the form of fashion presentations on the second day of PFW (26th September). HKFG has also sponsored all seven Hong Kong brands to join trade shows or showrooms, to foster their brand exposure and business opportunities during Paris Fashion Week and Shanghai Fashion Week. All of the brands will attend Shanghai Fashion Week after the PFW to get inspired for creative ideas and explore the Asian market.
This SS24 season, HKFG will collaborate with the local trending fashion store D-mop. A product launch plus networking event will be held in the D-mop store in late-October and selected SS24 items from the Paris Fashion Week will be showcased. There will also be a chance for designers from the seven brands to share their ideas with guests during this event. Products from the seven brands will be available at the D-mop store from late October to November. Meanwhile, D-mop’s online store will offer pre-orders for SS24 items from the seven brands.
CELINE KWAN in love with pet dogs
CELINE KWAN SS24 collection, titled ‘Bitch Stole My Look’ celebrates the special bond between women and their pet dogs. Inspired by personal memories and the joy dogs bring, the collection aims to explore practical womenswear that is both functional and fun. Designed with dog walkers in mind, the collection envisions clothing with features like pockets for doggie bags and skirts that assist in holding puppies.
Dogs will be the main focus, with the campaign featuring them instead of human models. Additionally, CELINE KWAN will collaborate with animal charity ‘Battersea Dogs and Cats’ to use the collection as a platform for helping animals in need. Making a positive impact through fashion is a core value for CELINE KWAN, and the designer is excited about the opportunity to make a difference with these designs. Ultimately, the CELINE KWAN SS24 collection aims to bring smiles to people’s faces.
YEUNG CHIN advocation of Chinese herbal medicine
YEUNG CHIN SS24 collection emphasizes dark environmental protection and draws inspiration from traditional Chinese medicine. It incorporates colours from various Chinese herbal medicines and uses plant printing and dyeing techniques. The predominantly black, white, and grey YEUNG CHIN collection introduces colours such as red, yellow, purple, and black through the use of Galla, Ink Tree, Lac Insect, Myrobalan, Phellodendron, and Huai Mi.
The goal is to not only to introduce the colours of Chinese herbal medicine to the public but also to convey the efficacy and cultural significance of these herbs. The YEUNG CHIN SS24 collection at HKFG SS24 aims to stimulate the audience’s thinking and demonstrate the practicality of design in everyday life. It encourages multidimensional thinking about the creation and coexistence of all things. Avant-garde is a central value, with a focus on design details, fabric layering, combining different textures, and challenging established aesthetics and conventions.
REVERIE BY CAROLINE HÚ’s poetic roundup
REVERIE BY CAROLINE HÚ’s SS24 at HKFG SS24 series aims to portray the relationship between individuals and space, capturing new perspectives and visual aesthetics arising from distance. The brand beautifully weaves the year’s experiences into a romantic poem, as romance, to designers, is the whispering sound echoing through valleys, the pulsation of life, and the gentle murmuring of water flowing over stones—a multi-layered beauty.
The new SS24 collection endeavours to create moments of romance through the use of masks and unfinished techniques, as the most exquisite state for creators is found not in the anticipated outcome but rather in the wild and vibrant process, tinged with a sense of pity and anticipation. The series extensively incorporates translucent fabrics overlapped with vibrant coloured prints, employing a fresh visual language of colours to immerse everyone in the designer’s crafted space.
DEMO showcasing the diversity of Hong Kong fashion design
Drawing inspiration from the Cannes Award-winning film “Death in Venice,” DEMO SS24 collection encapsulates the essence of beauty, desire, and mortality. The film tells the story of Gustav von Aschenbach, a renowned composer embarking on a journey to Venice in search of inspiration. There, he becomes captivated by the enchanting presence of a young boy named Tadzio. As Gustav’s infatuation intensifies, it intertwines with his contemplation of mortality, resulting in a poignant exploration of the delicate balance between beauty and decay. Through exquisite craftsmanship and intricate details, DEMO SS24 collection captures the allure and elegance of the film, evoking a sense of timeless beauty and the fleeting nature of existence.
LE MANDORLE
Jewellery presents ‘UNSPOKEN CONVERSATION’, a collection inspired by the power of language and the beauty of organic forms. The collection revolves around the humble but significant punctuation marks—the quotation marks. These delicate curves, transformed into tangible pieces, encircle the wearer with literary inspiration. The Bauhaus influence adds geometric crispness, creating hybrid artworks for mind, body, and spirit. Each piece is a wearable sculpture, meticulously crafted to celebrate unexpected beauty. ‘UNSPOKEN CONVERSATION’ speaks to the strength of bold design and the extraordinary potential of simple symbols. It goes beyond jewellery, extending into clothing accessories, embodying a celebration of the unexpected and serving as a personal unspoken conversation.
PABEPABE
After conducting numerous experiments during the previous season, PABEPABE has discovered additional techniques for crafting instruments and incorporating them into bag designs. Therefore, the brand has decided to expand its collection of instrument bags in order to create more unique musical pieces. This season’s ‘Melody Practice’, PABEPABE is still on music, particularly the production of melodies. A melody will not be simply a single note; it is a cohesive entity that is recognized and remembered by people. In fact, certain classic melodies can transcend language and cultural barriers, becoming shared memories for people around the world. It hopes to create more instrument bags combined with simple playing techniques, to evoke the shared emotions in this increasingly segregated world.
YAT PIT
YAT PIT SS24 collection draws inspiration from the impermanent nature of tea dying and the concept of “nothing lasts forever.” The collection explores the art of letting go and delves into emotions and feelings in a spiritual sense. By shifting perspectives and embracing the middle way, the collection aims to free us from suffering and promote mental well-being. The hand-drawn images in the collection are inspired by spiritual figures and symbols such as the Flower of Life, Yin Yang, Blue Lotus, Medicine Buddha, Green Tara, and heart sutra. YAT PIT SS24 celebrates the wisdom gained from understanding impermanence and showcases prints that reflect this concept. The collection maintains YAT PIT’s aesthetics while building upon their previous exploration of tea brewing.
About HKFG
HKFG (Hongkong Fashion Guerilla), formerly known as Fashion Guerilla, is an international program organised by Fashion Farm Foundation (FFF). With the mission of bridging talents to the international fashion scene and promoting Hong Kong fashion design, FFF organises the program twice a year for the two seasons, Spring/Summer and Autumn/Winter. Hong Kong fashion brands are selected to present their collection and meet global buyers and media in showrooms and trade shows. The first program was unveiled in Paris in 2013 and has been staged in New York, Singapore, Tokyo and Shanghai fashion weeks in the previous years.
About Fashion Farm Foundation
Fashion Farm Foundation (FFF) is a non-profit organisation founded in 2012 with a mission to promote Hong Kong fashion designs globally by synergising local fashion designers, entrepreneurs, cultural practitioners, industry experts and retailers. FFF organised a series of campaigns and events locally and globally, such as FFFRIDAY and HKFG, every year. It aims to bridge Hong Kong local fashion talents to Hong Kong public and to the international fashion scene, get more people to discover Hong Kong’s very own creative talents and showcase these hidden gems to foster Hong Kong’s fashion creative recognition.
All images by HKFG
PR Agency Romcom Global Paris