Ann Demeulemeester SS24 at Paris Fashion Week

Ann Demeulemeester SS24 / Spring Summer 2024 at Paris Fashion Week

Existence is fluid.

So are identities.

There is power in indefiniteness and that’s what Ann Demeulemeester stands for and explores. In such ambiguity, of dressing, being and behaving, possibility linger, opportunities multiply.

A collection that offers the freedom to be as one wants, boundlessly; to build personal mindscapes, and dress them accordingly, using items of clothing that are attentively defined as to appear undefined, enticing ways to play with each piece as to make it one’s own.

Not one way, but many ways. Making things, using the hands, creating one’s own uniform. Uniforms of non uniformity: each one suited to one’s own behavior and personality, exploring the efficiency of utility, deconstructing shapes through belting and layering, letting sharpness liquefy into softness, firmness into airiness, opacity into transparency.

Introspection as the trigger of all actions. A sense of presence and the lightness of dematerialization.

Identity: the sensuality of being in one’s own skin, indefinitely.