EBIT™ Inaugural SS24 Lookbook for Mental Health Day

EBIT™ Inaugural SS24 Lookbook for Mental Health Day, The launch of EBIT™’s first range of physical products in exclusive partnership with MODES.

EBIT™, the mental-health first brand, releases TRUE STORIES [E050] concept to deliver its debut Spring/Summer 2024 range. The SS24 collection will be available from January exclusively at MODES boutiques including Paris and Milan. Founded by Simon Whitehouse at the height of pandemic lockdowns, a time of isolation and struggle for many, EBIT™ – Enjoy Being in Transition™ – seeks to change the status quo surrounding mental health in the fashion community.

The EBIT™ collective has pursued its goal through artistic collaboration and counts artists as M/M(Paris), Glen Luchford, Michel Gaubert, Soo Joo Park, Wilson Oryema and DJ John Digweed among its family of creative collaborators. Operating initially in DIY modalities, with one-off products sold direct to consumer through street vendors and digital virtual fashion drops reflecting the online reality of Covid-era life, EBIT™ emerges this Spring/Summer 2024 with an inaugural line of ready-to-wear, announced to coincide with World Mental Health Day on October 10, 2023.

The TRUE STORIES [E050] lookbook concept envelopes EBIT™’s debut physical SS24 collection launch in the short- story artform by narrating the parallel 2,000-word personal journeys of two individuals whose lives have been deeply touched by the spectrum of mental health experiences and whom intersect via EBIT™ today. Amina Ladymya shares her story of moving from Senegal, where she grew up living in hospital grounds surrounded by mental health patients, via France to become a rising talent in the fashion hub of Milan. Daniel Moors recounts a tumultuous upbringing and rebellious youth in Manchester’s subcultural underground at the Hacienda nightclub – and how he came, after surviving a breakdown and suicidal ideations in Shanghai, to settle as an English teacher in Italy. Daniel is the cousin of EBIT™ Founder Simon Whitehouse.

These true, raw and intimate stories display vulnerability as a strength and are housed in EBIT™’s unique SS24 lookbook TRUE STORIES [E050] concept. E050 is available digitally and in physical form as a flip-out concertina concept, the printed object’s folded layers reflecting the complexities of individual mental health experiences – and our capacity to come together in solidarity and support around them.

“I feel a lot of people in fashion will relate to the TRUE STORIES of Amina and Daniel. I urge people to read them – so empowering. Fashion can be an incredible medium to build community and belonging. Clothes can cocoon our vulnerabilities, creating a silent solidarity. I am so touched and proud of Amina and Daniel for sharing their stories in this unique concept, and proud to partner with Aldo Carpinteri and the team at MODES to give it a home” Simon Whitehouse, EBIT™ Founder

“Simon and I share a deep respect that has evolved into a meaningful friendship over the years. Modes has always championed emerging brands, young talents, and those with great potential. Today, I have the honor of welcoming and hosting EBIT™, an enlightened brand that supports an immensely noble cause, within the MODES boutiques.” Aldo Carpinteri, MODES CEO