ATSUSHI NAKASHIMA SS24 / Spring Summer 2024 at Tokyo Fashion with entitled Give Back

The ATSUSHI NAKASHIMA Spring Summer 2024 Capsule is a hymn to the circularity project started by the Japanese designer after the pandemic: “Give Back”.

Accompanied by a fashion film exclusively premiered in Shibuya, Tokyo, in November 2023, ATSUSHI NAKASHIMA SS24 / Spring Summer 2024 collection narrates the story of clothes that are returned to the soil, and through biological action, they are restored to their original properties and condition.

The recycling process is then carried out again to the soil, plants, threads, fabrics, and clothes. Within the principle that the mass of matter on the earth is unchanged, the natural properties of nature will maintain a certain state and characteristics and restore the balance that has been disturbed by people’s desire for convenience.

Using natural materials, the design is inspired by natural transitions and drapes and expressed the process of decomposing by being partially frayed. Respecting the inherent beauty of nature, natural tones were applied.

The white dress expresses the energy of nature created by light from ATSUSHI NAKASHIMA SS24 Collection.

Atsushi Nakashima graduated from Nagoya Fashion College in 2001 and in 2003 won the 20th Onward Fashion Grand Prix, now known as the Tokyo New Designer Fashion Grand Prix.

The success brought about by the internationally renowned competition led the designer to become Jean Paul Gaultier’s assistant. In 2009 he was appointed head designer for one of the brand’s second lines; after two years he returned to Tokyo to establish his eponymous brand.

All images ATSUSHI NAKASHIMA SS24 / Spring Summer 2024 at Tokyo Fashion by ATSUSHI NAKASHIMA

Credit To :

DESIGNER: ATSUSHI NAKASHIMA

MOVIE DIRECTOR: DAIGO YAMAGUCHI <SOWACA INC.>

HAIR/MAKE UP: YUKIKO MATSUMOTO

MUSIC PRODUCER: KEI NAKAMURA <SONARISE>

MUSIC: SARA OHTSU <SONARISE>

PRESS / JAPAN : THE’ PR

PRESS / INTERNATIONAL: MAXIMIILIAN LINZ