LoveShackFancy Summer 2024 and Pre-Fall 2024 Collection entitled A Summer Story. Summer is our story. It’s the magic of travel and faraway places. It’s hot days and warm nights. It’s the promise of sun-kissed skin and kaleidoscopic skies. It’s candy colors and sugar sunsets.
The LoveShackFancy Summer 2024 and Pre-Fall 2024 collection captures the essence of the brand, showcasing our founder and creative director, Rebecca Hessel Cohen’s love for blending handmade techniques, hand-painted prints, and antique trims with rich textures and sunlit hues inspired by her travels and vintage sourcing at French Brocantes.
Talk about details of LoveShackFancy Summer 2024 and Pre-Fall 2024, In a palette of blues, whites, pinks, and ombre shades made to shine, this season offers something for every occasion, from graduation to weddings, beach parties, and relaxed summer nights in the city or on the Riviera.
Channeling the iconic style of Jane Birkin in Provence, our girls mix everyday clothes and evening wear with ease. An assortment of gorgeous antique-inspired textiles and sun-soaked striped Oxford blues taken from vintage Provençal men’s shirting are finished with silk ribbons and laces sourced from L’Isle-sur-la-Sorgue antique market. Mirrored hand-crocheted dresses, shimmering sequin minis with lace appliqué, custom eyelet embroidered sets, reimagined rhinestone embellished Victorians, and toile prints evoke that laid-back yet special spirit of the south of France in the 60s and 70s and have us dreaming of ocean breezes and running barefoot through wildflowers.
An overflow of elongating bias cuts, short skirts, and flippy silhouettes in sugary rainbow gelato shades echo the spirit of Brigitte Bardot in St. Tropez. Pink baby doll party dresses, willowy hot pink embroidered cotton eyelet maxis, intensely pink pigmented crochet sets, dream-like ombré silks, rosette-adorned bikinis, and an all-over-crystal-and-pearl beaded column gown begs for a summer party. A group of nineties-inspired lace-edged sunset silk slips, lingerie-esque bustiers, and cotton minis juxtaposed over silk bras offer a relaxed, layered look for hot nights.
With a re-invented sense of modernity, our first-ever true Americana capsule consists of heritage styles in our hand-painted Anniversary star print, slip silhouettes in a custom floral bandana print, and bow-adorned denim pieces that feel so right for the height of summer.
“Inspired by summer sunsets and fashion icons like Jane Birkin and Brigitte Bardot, LoveShackFancy Summer 2024 and Pre-Fall 2024 Collection is made to mix and match everyday pieces and eveningwear with ease. From the striped Oxford blues that were inspired by vintage provençal men’s shirting I sourced at a French Brocante to the rhinestone embellished Victorians, pink crochet sets, sugary silk slips, lace-edged sequin minis and the all-over-pearl-and-crystal beaded gown, there’s something for every occasion. Everything about this collection feels like summer. It’s spirited, feminine and evokes a wild sense of wonder and freedom. It’s so LoveShackFancy.” -Rebecca Hessel Cohen, Founder and Creative Director
LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion and your wildest dreams can become reality.
The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin.
The bows that can be found across LoveShackFancy clothing, perfume, bedding and kids collections perfectly encapsulate the spirit of the brand—a balance of softness and strength, and an undeniable charm that has no age or time limit. Today, LoveShackFancy is an award-winning and family-owned company with 17 stores worldwide, 450 retail partners, and collaborations with Gap, Pottery Barn, State, Bogner, Supergoop, Hurley, American Girl and Bandier. Millions of friends have joined the party, sharing in the belief that being in love with love is a state of mind that can take you farther than you ever imagined.
All images LoveShackFancy Summer 2024 and Pre-Fall 2024 by LoveShackFancy
PR Agency KCD Worldwide