Interjeans Group At Pitti Immagine Uomo in January 2024.
INTERJEANS GROUP, leading distributor in Italy of denim, streetwear and sportswear brands, presents, on the occasion of the next edition of Pitti Immagine Uomo in January 2024, three important brands from its portfolio: G-Star RAW, Penfield and Lyle & Scott.
For the return of G-Star RAW to Pitti, denim meets design. Visitors, in fact, will be able to discover the FW24 collection surrounded by spectacular scenery: a 13 meter long private jet created with a textile material derived from recycled denim designed by the artist Maarten Baa. The G-Star RAW FW24-25 collection represents a bridge between the classic aesthetics of workwear and cutting-edge denim design.
Penfield makes his debut at Pitti Immagine Uomo to present his FW24-25 collection. Blending Penfield’s historicity with a modern aesthetic, the interactive stand promises an immersive experience, inviting visitors to explore the collection, touch the high-quality fabrics and witness the essence of innovation and craftsmanship synonymous with Penfield since 1975.
On the occasion of the 150th anniversary of the brand, Lyle & Scott FW24-25 collection will see a renewed attention to knitwear, a return to the roots, when in Scotland, in 1874, the founders William Lyle and Walter Scott in Hawick were the masters of high quality knitted underwear.
All images by Interjeans Group
PR Agency AKA Milano