LAZOSCHMIDL FW24 / Fall Winter 2024 at Paris Men Fashion Week titled “TO US”
The unfnished, unrealized frst Lazoschmidl collection. Erected 2014.
“Our lives can be seen as performances.”
The pieces, partly hand-embellished, manipulated and upcycled, delve into an artist’s wardrobe seen from a craftsman’s angle, destroyed and repaired, worn by next generation bon vivants. Feeling out of place, falling in love.
Details of Lazoschmidl FW24, Manipulations include distressed denim, re-stabilized with Swarovski crystals and pearl embroidery. Beaded appliqués decorate frayed knitwear, while substances of self-medication appear as typography on merch garments. AI generated mushroom prints accompany the journey of self-discovery and contemplation. A dedication to the legacy of performance and selfe artists who are obsessed with body liquids and the human desire to procreate.
All images and Film Credits Lazoschmidl FW24 / Fall Winter 2024 by Lazoschmidl
Director & Still Photography: Julius Hayes
Director of Photography: Sara Dehlin
1st AC: Jesper Lundqvist
Grip: Filip Ehrenstråhle
Hair: Tony Lundström
Make-up: Johanna Larsson
Set Design: Mikael Lazo
Location: Studio Dagsljus Stockholm
Styling & Movement Direction: Josef Lazo
Styling Assistance: Till Garcia de Oteyza Arends, Truls Töndel
Models: Benjamin F @ Kult, Georg L @ Mikas, Hampus B @ Kult, Hugo A @ Nischmanagement, Isak G @ Kult, Valentin V @ Mikas
Artistic Direction: Andreas Schmidl
Music: Carl Hjelm
Special Thanks Serge Carreira, Benjamin Lavén, Maria Lilja, KVADRAT, Swarovski
PR Agency Autrement PR Paris