Marc Jacobs SS24, the beginning of New York Fashion Week

Marc Jacobs SS24 / Spring Summer 2024, The beginning of New York Fashion Week FW24 Collection Official Calendar.

Marc Jacobs presents the new collection after Paris Haute Couture Fashion Week SS24 and before New York Fashion Week FW24. The collection is unveiled into a haute couture collection or avant-garde fashion silhouettes with 2D perspective throughout the notion of a paper doll famous around the 80’s and 90’s, which some people called Barbie Paper.

Opening of Marc Jacobs SS24 collection, model walk with crop top and skirt oversized silhouettes similar to put crop top and skirt oversized on paper doll. A shirt with a print of a bikini silhouette and pair it oversized pants look really like a paper doll.

Set up the runway of Marc Jacobs SS24, The notion brings back and flashes back to the era when children played with a paper doll, is a giant chair and table that look like a child is playing with a paper doll under the table.. Hair and makeup Marc Jacobs Spring Summer 2024 collection implemented a doll with big eyes and big hair similar to the Barbie character.

Why is the collection like this? Is it not a ready-to-wear collection? Yes, it is a marketing strategy from Marc Jacobs Brand to get attention in the fashion market and for journalists to write collections and publish them on their platform. Is marketing strategy effective and successful? Time will answer it.