sacai x Carhartt WIP Collaboration Collection. The second collaborative collection with Carhartt WIP will be launched on February 22nd globally. The 18-piece collection deconstructs and reimagines a series of signature work-inspired items as exclusive hybrid silhouette with pieces which feature bonding technique with Carhartt WIP’s iconic canvas fabric and sacai’swool-blend suiting fabric.
The bonded fabrics propose “inside-out” looks, with the duck fabric, which should normally be on the inside, is deliberately brought to the surface. The hybrid aesthetic of sacai is expressed by combining the different tones of fabrics together while subtle elements, such as triple stitching, piping and pocket details, feature throughout.
sacai x Carhartt WIP collection also fuses signature fabrics and details from both brands. The reversible Duck Coat combine two signature Carhartt WIP styles – the iconic Chore Coat and Siberian which can be worn in two ways as well as women’s coats that incorporate canvas fabric into sacai’s standard design.
The accompanying campaign features the Detroit-based ghettotech trio HiTech, and musician and model Soo Joo Park, who is known for her ethereal dream pop sounds. Styling by Karl Templer for Soo JooPark and the images were shot by Stas Komarovski.
sacai x Carhartt WIP will launch on February 22nd at select global retailers, select sacai stores. The collection will also be available from sacai and Carhartt WIP’s online stores.
ABOUT CARHARTT WIP @carharttwip
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators.
Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients. sacai website: www.sacai.jp Carhartt WIP: https://www.carhartt-wip.com/en
All images sacai x Carhartt WIP by sacai and Carhartt WIP
PR Agency Lucien Pages Communication