MACH & MACH FW24 / Fall Winter 2024 – 2025 at Milan Fashion Week entitled “The Girl Through Peter Lindbergh’s Lenses”
A captivating oasis of grunge and glamour, high and low, darkness and enlightenment: The 1990s are the decade that radically changed it all.
“The girl through Peter Lindbergh’s lenses” is MACH & MACH Fall Winter 2024 – 2025 ode to the evocative and provocative, refined and raw, effortless and bold nuances that marked the famed German fashion photographer’s oeuvre and the decade that ushered in a new era, in which couture hit the streets and model Michaela Berçu embodied the notion of urban sophistication.
A striking black and white Peter Lindbergh’s image depicting a girl standing in a body-hugging column black dress, accessorized with oversized chandelier-like, crystal-encrusted earrings and necklace is the epitome of the decade’s clashing aesthetics, moody and joyful, gritty and cheerful.
Show-stopping oversize clear and pink crystals snake around the feet in the “Big Stone Crystal” sandals and slingbacks, crafted from colorful satin or mirror-like silver leather, the life-size pink bow at the heel nodding to the brand’s iconic element and adding a dramatic elan.
A grunge attitude echoes in the “Crystal Studs” range comprising sandals and slingbacks. Here the bow gets an edgy and sleek makeover, punctuated with rounded studs and dotted in crystals, standing out on satin, mirror-like silver leather and clear PVC.
MACH & MACH’s girls on the run are tomboyish wearing flats night and day, from the penny loafer design wrapped in a studded bow to the furry-soled sandals with ankle straps to hit the city with swagger.
For MACH & MACH FW24, Bejeweled but ladylike, the “Galaxy” collection includes mid-heeled satin pumps with a rounded crystal brooch evoking the infinity symbol. They are flanked by womanly and cool riding boots and penny loafers embellished with the same brooch. Building on the “Sirene” lineup, the penny and lace-up loafers are offered in a polished, black version with the upper part decked in white or black pearls.
No other object screams 1990s cool girl quite like the little minaudière, offered in rigid, rectangular versions decked in sparkling crystals and bold rhinestones, further embellished with a bow-shaped clasp.
About MACH&MACH
MACH & MACH is a womenswear and accessories label founded by sisters Nina and Gvantsa Macharashvili in 2012 in Tbilisi, Georgia.
Since then, the company has continued to grow at a very fast pace. The brand has continuously dropped collections of footwear, clothing and accessories, but it was the 2018 first presentation of their collection during Paris Fashion week that gave the bran d global momentum.
Today MACH & MACH is sold worldwide in over 100 best Online and department stores such as Saks, Net A Porter, Neiman Marcus, Nordstrom, ModaOperandi, Harrods, Selfridges, Ounass, SKP, Lane Crawford, Galeries Lafayette Paris, Beymen and many more.
The company head office is based in Georgia and employs about 80 people. It also has a representative office in Italy, which manages the design office and production process. The whole collections of the brand are made in Italy.
A modern, confident voice in the luxury fashion world, MACH & MACH collections are bold, edgy and fresh, with sense of playfulness. Georgian artistry and inspiration are brought to life via impeccable Italian craftsmanship. Each piece which often stars s ignature dazzling crystal detailing is designed to make an entrance.















All images MACH & MACH FW24 / Fall Winter 2024 – 2025 by MACH&MACH
Image credits:
Photography: Lorenzo Fanfani
Make Up: Jury Schiavi
Hair: Giovanni Pastore
Model: Anna Maria @ Independent
Set design: Giuseppe Porcelli
PR Agency Karla Otto Milan