Ferrari FW24 at Milan Fashion Week

Ferrari FW24 / Fall Winter 2024 at Milan Fashion Week entitled The Body – The Energy – The Light

The body is a very powerful machine. It is passion and desire. It is anatomy and strength. It is a perfect harmony of volumes and surfaces that unfold and expand with movement.

It is an expression of sensuality and dynamism, of precise shapes and sinuous lines, of sharp contours and soft curves, of intrinsic energies bubbling to the surface to break down and recompose silhouettes into quintessential tailoring.

That energy arises from a vibrant and overwhelming force, from a continuous tension that manifests itself in light, and it is through light that Creative Director Rocco Lannone chooses to narrate the body: the light that our body is capable of emanating, of holding and reverberating, of infusing into new visions of contrasts and reflections, of lines, of materials that always refer to light, and its original relationship with darkness.

The Ferrari FW24 collection is a reflection on black: the dazzling black that emerges from the liquid appearance of surfaces, reflecting and amplifying the color black into nuances of silver, metal and white, in its maximum refraction. Because there is no light without darkness.

Red, is present, but only as reminder of that passion, emotion and desire that the body is capable of. Thus, opposites coexist and intertwine in an aesthetic that explores light and dark through wardrobe staples, first presenting them in their structural hyper definition, then dematerializing them in the flow of lightness and softness.

Details Ferrari Fall Winter 2024, Archetypal tailoring fabrics, such as flannel and worsted wools, recall the value of traditional craftsmanship by lending themselves to a substantial reinterpretation of patternmaking: every curve, volume and sinuosity is forever contracting and expanding. The blazer appears with a distinct silhouette, with emphasized shoulders, a marked waist and sculpted tapered sleeves.

The indigo denim weave is treated with a special resin that captures light as if the canvas were enclosed within a glass patina. Experimentation extends to hand-painted leather, crisp and highly polished, embroidery of shiny chains on lattice yarns, and couture weaving of silk with metal.

Then, the dematerialization process is accomplished through draped satin surfaces, ethereal and reflective organza created with peach thread, froissé velvets with an iridescent hand, and soft shearlings that wrap the body along with gauzy cashmere knitwear as light as a feather.

Accessories of Ferrari FW24 follow, ranging from classic handcrafted leather footwear to the metamorphosis of the sporty driving shoe, which first becomes a ballerina – in crinkled patent leather with a square toe – and then a décolleté, an ankle boot, and a cuissard boot. So too for the Ferrari bags, bordering between the soft silhouettes of the GT Ferrari Bag, in shearling, Nappa leather, and with padded effects, the iconic silhouette of the Maranello Clutch, also rendered in a red version studded with gradient crystals, and the new structured models inspired by the travel trunks of the 1960s.

Other iconic components of Ferrari style include couture gloves derived from the racing world, slender and precious titanium eyewear, mask frames covered in saddle leather, and jewelry pieces molded into organic, magmatic and monolithic shapes for earrings, necklaces and bracelets at Ferrari Style.

All images Ferrari FW24 by Ferrari Style

PR Agency Platform PR New York

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