Rave Review FW24 at Milan Fashion Week

Rave Review FW24 / Fall Winter 2024 at Milan Fashion Week

Hauntology by Rave Review is a nod to personal experiences, recalling days of teenage curiosity. This season Rave Review revives the thrill of discovering forgotten dusty treasures in your grandmother’s wardrobe, piecing together a look from a mix of old and new. Borrowing its title from Mark Fisher’s famous concept of hauntology, the Rave Review FW24 collection explores the lingering spectres of the past in the present through fragmented pieces, as if stitched together from memories, resonating with echoes from the past.

The garments, fashioned from repurposed materials, haul shapes from bygone eras, floating seamlessly between 60s vintage and Y2K aesthetics, harmonizing with a hauntological essence, where history becomes faint and nostalgia is not sentimentality for a specific era but rather a haunting reminder of the lost potentials of the past. Through tartans, argyle knits and tacky leopard prints the collection plays with old-fashioned generics, giving them new life by taking things apart and putting them back together in new configurations.

As a whole, the Rave Review FW24 collection embraces the idea of ‘preppy gone wrong’, uniformal and conventional silhouettes take unexpected turns through patchwork and deconstruction, resulting in a punky, chaotic half-done-in-a refined-way type of look.

The Rave Review Fall Winter 2024 collection’s prints pull in different, sometimes opposite directions –– transparent organza meets heavy wools – but are held together by the dark and dusty colour palette. Accessories such as socks, tights, warmers have been brought to life with Happy Socks LAB collaboration through giving new life to disused socks and samples. As for form, Rave Review continues to push figure-shaped wear though asymmetric cuts, panels, and patches.

As much as the Rave Review Fall Winter 2024 collection delves into the pasts of history it’s also about a reflective journey for the brand itself, referencing its own essence by penetrating the core of what Rave Review is. Beyond the brand’s foundational commitment to craftsmanship and repurposing materials, this year it’s been furthering the ideas of who they are, defining the brand’s identity, akin to a coming-of-age moment. Much like a teenager trying on their mother’s old garments to establish a unique style, this year Rave Review has been about refiguring who they want to be, entering a more mature era of the brand. This collection shows what it means to grow up, by having the confidence to show off one’s weirdness.

ABOUT RAVE REVIEW

Rave Review is a Stockholm-based fashion brand working at the intersection of sustainability and avant-garde design founded in 2017 by designers Josephine Bergqvist and Livia Schück. Created with a commitment to craftsmanship and repurposing materials, the brand is dedicated to their design practice of up-cycling and entirely using second hand and deadstock materials, creating a limited number of unique garments. Rave Review transforms the past into contemporary pieces that resonate with a unique point of view within contemporary fashion.

ABOUT HAPPY SOCKS LAB

This season Rave Review for FW24 has collaborated with HAPPY SOCKS LAB, by repurposing disused stock and samples into new socks, tights, and warmers, placed thoughout the looks in the collection.

Happy Socks Lab is a yearly initiative by Happy Socks, the pioneers of playful design socks. Lab is meant to explore new ideas and push the boundaries of design and craftsmanship. This initiative is all about questioning the status quo and boundaries of what socks could and should be, made in Stockholm together with the brand’s own in-house design team in collaboration with other designers, creators and artists.

All images Rave Review FW24 by Rave Review

PR Agency Reference Studios

Leave a Reply