Furla Nuvola Bag is Launched at Milan Fashion Week FW24

Furla Nuvola Bag is Launched at Milan Fashion Week FW24. Furla celebrated the new Furla Bag on the occasion of Milan Fashion Week FW24.

Milano, February 22nd 2024 – Today, Furla celebrated the new Nuvola Bag. The launch event took place in the former Rimessa dei Fiori in Brera. The immersive and experiential installation reflected the light and delicate nature of the Nuvola bags, placed in a reconstructed and floating ambiance, featuring the performance of the talented DJ Lolla.

Guests in attendance included Gaia Girace, Ludovica Martino, Nicole Rossi, Desirée Popper, Sarah Lysander, Chloé Lecareux, Céline Bethmann, Ginevra Mavilla, Andrea Subotic, Julieta Padrós, Marta Losito, Camila Carril, Ami & Aya, and Maggy.

Architectural by definition, Furla elegance is enriched with the Nuvola Bag shape: a bag with a free spirit that breaks rigidity. Marking the debut of the “Arcosfera” hardware: a modern geometric interpretation of Furla’s classic arch logo personalized with a sphere, an element dear to the brand. Furla Nuvola embodies the brand’s new aesthetic which is encapsulated in four key concepts: bellezza, equilibrio, leggerezza, and libertà.

Nuvola Bag in the hobo and crossbody styles is available globally on Furla.com and in Furla stores, while the bucket in pop pink is an exclusive preview of the upcoming PreFall24 collection.