PUCCI SWIMWEAR COLLECTION – VERY VIVARA CAMPAIGN

Ahead of the upcoming runway show on April 4, Pucci reveals the Pucci Swimwear Collection Campaign for Camille Miceli’s collection, Very Vivara. Photographed by Mario Sorrenti, the images feature Vittoria Ceretti drawing on the energy of water, the inspiration for this iconic Pucci print. From 1965 through its revival today, Vivara conjures the earth’s elements in a design that is at once organic and geometric and that appears both striking and serene.

The looks of Pucci Swimwear Collection, capture Vivara across swimwear, denim, dresses and accessories.. As the bluish environs complement Vivara’s palette, Vittoria’s body glistens amidst the pool and the motif, with both merging as a rippled effect around her.

All images Pucci Swimwear Collection by Pucci

Artistic Director: Camille Miceli

Photographer: Mario Sorrenti

Model: Vittoria Ceretti

Stylist: Jacob K

Casting Director : Piergiorgio Del Moro

Make-Up: Lucia Pica

Hair Stylist: Tomo Jidai

Creative Direction & Production: Al Dente

PR Agency Lucien Pages Communication