Maison J. Simone FW24 / Fall Winter 2024 during Paris Fashion Week
Maison J. Simone unveiled their FW24 collection at Paris Fashion Week with flair. The runway was framed by a sprawling wooden balcony, open backstages upstairs, and a paved floor. Guests adorned in vibrant attire were greeted by a modern interpretation of the Titanic tragedy, courtesy of Maison J. Simone.
Among the front-row attendees were model Noémie Lenoir, rapper Franglish, musician Julien Granel, dancer Yva Landria, as well as influencers including Clara Berry, Terriblement M, and Cindy Miranda, among others.
The ambiance of Maison J. Simone FW24 was set as a navy figure rang a large boat bell positioned at the center of the venue. Emerging from the backstage, a captivating model, draped in a shimmering blue robe, reclined on a sofa while the navy began sketching her, reminiscent of Jack and Rose from the Titanic. Models graced the runway to the techno remix of “My Heart Will Go On” by Celine Dion, showcasing lifesaving looks inspired by the Titanic, including an inflated skirt buoy.
Maison J. Simone Fall Winter 2024 entitled “Iceberg” is a journey through the tragic luxury of the famous ocean liner. Captivating the imagination with a deliciously absurd elegance.
Each piece embodies a character, a social class, and tells a story fueled by the opulence of the evenings on board of the Titanic. On April 14, 1912, the water of the Atlantic is at -2 degrees.
The opulent furs of the grand dames of the first class mingle with the rags of the third. Missing lifebuoys recall the impending tragedy. Beneath the ship, fish follow the procession, while Rose rebels.
Maison J. Simone Fall Winter 2024 collection is inspired by many aspect around the Titanic :
– the Sailor universe : with some sailor collar, The raincoat for the utilisation of snaps buttons,
– The sea : sponsored by Nordic leather fish, we created some looks with salmon fish skin sustainably tanned. We used also as prints some fish skin pattern, such as the surgeon fish
– The Boat : some looks are inspired by the equipment on the Titanic. The lifebuoys, mooring buoys, and ropes As an exemple, all the fur or silk placed on the chest or all around the body at low hips level represent the lifebuoys.
– 1910’s fashion era : with fluid gowns, very flowing and long, lots of luxuriance fur, worn by rich people
– The nudity : inspired by the mythic scene of Rose beeing painted by Leonardo
– The movie : Blending male and female wardrobes . With nods to the characters’ outfits, mixing boy and girl but also to Baywatch, for example, for a twist of humor.
Interesting Facts of Maison J. Simone FW24, is season the brand did a collaboration with Noa Harmon. A Valencia brand in Spain. The brand created 2 type of shoes made in two different colors, Combining both DNA. A touch of retro with modernity. The shoes look like clay, symbol of childhood, craftsmanship and sustainability.
































All images Maison J. Simone FW24 by Maison J. Simone
PR Agency Autrement PR Paris