NAPAPIJRI X OBEY – II CHAPTER

The Napapijri X Obey – II Chapter capsule Collection, mixing outdoor aesthetics, utility details and contemporary streetwear style, presents a collection of models designed for both the outdoors and urban life.

ABOUT THE CAPSULE COLLECTION

The capsule collection features an exclusive version of Napapijri’s Epoch jacket, with its recycled ripstop fabric and a graphic patch created with the logos of the two brands.  The collection is also completed by a series of streetwear items, such as bucket hats, bum bags and cargo Bermuda shorts.

The garments were made with sustainable fabrics and techniques and feature partially recycled materials, from organic cotton to polyester, as well as resistant and high-performance fabrics such as ripstop nylon and Cordura®, all worked with new dyeing methods that are more respectful of the environment, consistently with the ethics of the two brands.

ABOUT THE CAMPAIGN

The campaign takes into consideration the central graphic of the Napapijri X Obey – II Chapter capsule collection, Earth Crisis by the artist and Obey founder, Shepard Fairey.  It symbolizes a bittersweet reflection on the concept of crisis and the positive impact that can be achieved with collaborative action.

The Beeman is a symbol that represents the real problem of endangered species.  Playing with surreal imagery and notions of awe and hypnosis, it also appeals to the hive mentality – the collective consciousness that emerges when a group of individuals come together to share thoughts, ideas and information.

All images Napapijri X Obey – II Chapter capsule by the

PR Agency AKA Milano