Markgong Fall/Winter 2024 at Shanghai Fashion Week

Markgong Fall/Winter 2024 / FW24 at Shanghai Fashion Week entitled THE HEARTBREAK CLUB

“Carrie waking up & taking the subway on NYE so that Miranda doesn’t have to be alone eating Chinese food, arriving in a sequined hat and fur coat (sorry not sorry-ish) w/a “Auld Lang Syne” playing and grabbing Miranda to tell her “you’re not alone” gets me every damn time.” —Mark

It is not secret that Mark Gong is a Sex & The City Fan; the series not only shaped his teenage years but also serves as his comfort food for the soul on reflective evenings. Fresh out of a heartbreak, Mark found solace and inspiration in the memorable NYE sequence from the 2008 film for Markgong FW24 Collection. Ditching the idea of mining personal relationships for creative fodder – not everyone is Adele or Taylor Swift after all – he instead celebrated the friends that helped him move on, the kind of steadfast friendship that’s just a phone call – or rather text – away.

Channeling “that friend,” Mark drew from Carrie’s iconic sleep-chic attire for Markgong Fall/Winter 2024 collection’s muse. In that unforgettable movie moment, Carrie dons a fur coat atop a silky sleepwear set, complemented by a pearl necklace, a sequined hat, and sparkling accessories, all rounded oZ with heels. In a moment of pure authenticity and vulnerability, she revealed her true self, cocooning it in resilience.

For details of Markgong Fall/Winter 2024, Echoing this ensemble, Mark toyed with themes of being both dressed and undressed, opulent and intimate, strong and vulnerable. A narrative of contrast and authenticity; as seen through the luxurious yet cozy juxtaposition of tailoring, outerwear and intimate apparel. Mark blends his admiration for Carrie’s style with a personal narrative of companionship and transformation, capturing the essence of navigating life’s emotional landscapes with both humor and sophistication.

The Markgong FW24 lineup celebrates MARKGONG’s heritage while boldly venturing into new territories, painting a comprehensive and dynamic portrait of femininity. Mark melds the collection’s backbone—leather jackets, belted accessories, and shoulder-padded suits—with the debut of French lace, sheer tulle, and satin pajamas, symbolizing the harmonious duality of strength and tenderness.

This season’s craftsmanship shines through in beaded embroidery, innovative details like straps and rivets, the brand’s iconic M symbol, rendered through advanced techniques, and playful 3D adornments. These elements collectively underscore a playful narrative of empowered femininity, seamlessly blending the bold with the delicate.

The accessories encapsulate the GONG GIRL spirit—high boots with slender heels, wild furry textures, and delicate satin and feather sandals, complemented by berets and retro bags. This Markgong FW24 collection, a continuum of MARKGONG’s storyline, pays homage to the urban woman’s journey—boldly navigating professional ambition while cherishing the unwavering support and softness found in private moments with close friends. Mark Gong tells a story of friendship, resilience, and the intricate dance between public and personal life, day and night, armor and intimacy. The Markgong FW24 collection embodies a mix of humor and sophistication while the set evokes the enchantment of a NYC winter night.

“This collection is my love letter to the legends in my life who just happen to be my crew. It’s a dive into our shared tales, maybe bits of your own saga too. Before, I’d nod to the illustrious women I looked up to, but now? I get it. The real MVPs are the ones sharing pizza on my couch. I’ve been through the emotional wringer, gave my all and came up short. But who’s always pulling me out of those pits? My squad, no breaks, no quits. So, this season’s not about the love gone sour; it’s a toast to sisterhood, my rock-solid tower. This is for the ones who hold me tight, for all the squads out there shining bright.” —Mark