ASSIGNMENTS Fall/Winter 2024 at Shanghai Fashion Week

ASSIGNMENTS Fall/Winter 2024 / FW24 at Shanghai Fashion Week entitled Act II

ASSIGNMENTS draws inspiration for its Fall/Winter 2024 collection from the captivating second act of the ballet “Giselle”. ASSIGNMENTS FW24 collection pays homage to the ghostly figure of Giselle, entangled in the delicate balance between life and death, love and hatred, revenge and forgiveness.

ASSIGNMENTS FW24 collection contrasts sharply with the leisurely journey along the sunny Amalfi Coast of the previous season, unfolding a poetic exploration that delves into the intricate complexities of human emotions and embarks on a profound journey of love, betrayal, and redemption.

The essence of ASSIGNMENTS craftsmanship is embodied in the subtle interplay between the brand’s signature pleating technique and sheer, transparent fabrics. Soft, delicate tailoring seamlessly merges from ghostly whites to serene greys and rich russets, creating a nuanced and timeless palette. The ethereal sheerness evokes a dreamlike reverie, gentle yet mysterious.

DESIGNER ASSIGNMENTS

Ruoyi Hou is the founder of the ASSIGNMENTS brand. With outstanding educational background, she holds a Bachelor’s degree in Bespoke Tailoring from the London College of Fashion, University of the Arts London, and a Master’s degree in Art Business from Sotheby’s Institute of Art, London.

She has crafted millinery for the British royal family and meticulously tailored bespoke suits on Savile Row . This process has not only honed her high standards for craftsmanship but also engraved her relentless pursuit of perfection.

Her design style resembles a poetic painting, brimming with unique creative inspiration, emphasizing the beauty of details and excellence in quality. She ingeniously blends traditional craftsmanship with modern elements, painting a tender and imaginative picture for the fashion world.

BRAND ASSIGNMENTS

ASSIGNMENTS is a women’s ready-to-wear brand.

Elegance, clean silhouettes and fine texture is the core of each brand’s collection. Our understanding of clothing is the combination of high-quality fabrics and exquisite tailoring, along with the subtle yet striking details and the appropriate sense of fashion.

ASSIGNMENTS combines traditional bespoke tailoring techniques with modern elegance, creates a restrained and romantic atmosphere with smooth silhouettes. In the collision of minimalism and romance, a richer visual hierarchy and experience are created. ASSIGNMENTS offers a curated collection of versatile and timeless pieces that can be effortlessly integrated into a person’s wardrobe, allowing them to express their personal style with confidence.

The brand emphasizes sustainability, using eco-friendly materials and promoting conscious consumption. We aims to create a lasting impact in the fashion industry and cater to the discerning tastes of fashion-forward individuals.