Gucci Cruise 2025 at London

Gucci chose London for the Cruise show, knowing that was the right choice. The Gucci return is driven by a desire to be immersed in its distinctive essence, its creative driving force with its limitless capability to put together contrasts, make them converse, and find ways to coexist.

For Gucci Cruise fashion show at London’s Tate Modern, the Creative Director wove together his recollections of places, people, and ideas into a new story, one that is reflective of Gucci’s deep connections to the city and his own.

All images Gucci Cruise 2025 at London by Spotlight / Vogue / Gucci