SLAM JAM LANDS IN CHINA WITH A CORNER AT SKP-S IN BEIJING. A YEAR-LONG CHANCE TO VISIT /STOP/SPOT IN/ SKP-S BEIJING
Slam Jam’s eclectic special projects and collaborations will now have a corner in SKP-S in Beijing. With quarterly updates, the selection will encompass classics such as the Slam Jam Carabiner, the latest collaborations and dedicated merch, with special Beijing editions.
SKP was born in 2007. lts founders championed the vision for a new fashion destination in China and for a Chinese community to be fostered within it. SKP is currently one of the world’s top department stores.
SKP-S is the conceptual take on retail experience as a whole. Located directly across the street from SKP’s building, it opened its doors in 2019. The architecture of the space follows an imaginary journey from Earth to Mars. To transport visitors to such a far-away destination, an architecture of the unknown was created, Glass tunnels domed environments and infinity escalators make for the set in-which 3D printed landscapes. stainless steel and robotic creatures come to life. Communal spaces outside of the various stores add onto the story, curated installations and more odd creatures
Slam Jam brings its signature look to the space: concrete – that ages with time – and steel. With the aforementioned selection of goods and its highly distinctive style, Slam Jam is bringing in all elements that have made the Italian cultural powerhouse recognizable during the last 35 years and thus fulfilling the mission of connecting unio of like-minded people across the world.
ABOUT SLAM JAM
Founded by Luca Benini in 1989, Slam Jam was born to serve the underground long before the term streetwear even existed. From its headquarters in Ferrara, far from the European fashion establishment, Slam Jam was able to hone its own unique, highly distinctive style, using art, music and clubbing as its guide to connecting with union of like-minded people across the World.
ABOUT SKP-S
SKP-S is the department store of the future, designed for the present. Opened in 2019, SKP- S had immediately been lauded as the new benchmark in innovation and experiential retail in China.
With two new chapters unveiled in Xi’an and in Chengdu, each featuring a distinct creative theme, SKP-S has been relentlessly pushing boundaries and setting new standards of luxury retail, offering its visitors the most unexpected and immersive experience combining technology, culture, design, fashion and creativity.
Images by Slam Jam
PR Reference Studios