New Opening YETI Pop Up Store in Milan

In April, Blue Distribution opened the Blakshop mono brand YETI Pop Up Store in the city of Milan in via Torino 71, Milan.

Inside, the brand’s drinkware lines and iconic coolers are available, with a special capsule collection dedicated to the city.

In 2006, Roy & Ryan Seiders (YETI Founders) founded YETI with a simple mission: to never let our time in the wild be cut short by weak gear. Roy & Ryan Seiders started with the cooler, innovating on every detail to reliably keep ice and stand up to the rigors of a life spent outdoors. They ultimately built a cooler that could keep ice for days and that could withstand the power of a grizzly bear-the first of its kind.

“we founded yeti with a simple mission: never let our time in the wild be cut short by weak gear.”

With every product we develop, Roy & Ryan Seiders focus on quality, design for durability, and never compromise on form or function. Today, communities and outdoor professionals around the world rely on YETI products to keep their food fresh, clothes dry, gear protected, and offer peace of mind when it matters most. That’s what it means to be Built for the Wild”.

The signature YETI tumbler design is inspired by Milan’s iconic coat of arms of the House of Visconti, a noble Italian family. The Biscione, or “big grass snake,” as a permanent design on your drinkware, can serve as a daily symbol of victory and city pride.