Borsalino Nolan Helmets just Launched, Borsalino signs a licensing agreement with Nolan.
The result of the encounter between two icons of Italian style is a Borsalino-branded helmet, a cult object to wear and collect.
Borsalino and Nolan, Italian excellence specialized in the design and production of motorcycle and scooter helmets for over 50 years, announce the signing of an exclusive 3-year agreement.
The creative direction of the new line, which is scheduled to debut in summer 2024, is the result of the synergy between the Nolan Style Center, which identified the jet N21 model — a bestseller with more than 330,000 pieces produced since its launch — as the perfect protagonist for the launch of this partnership, and the Borsalino Style Department, which added a touch of its own timeless elegance. The result is an iconic helmet with clean, linear and sophisticated lines, available in two colors, Metal White and Flat Black, which perfectly combine design and style, attention to quality and traditional craftsmanship: all elements that unite these two examples of manufacturing excellence, both standard bearers for the Made in Italy concept.
The helmets will be presented in dedicated packaging featuring both the historic Nolan and Borsalino logos. Distribution will be exclusive to Borsalino monobrand stores, the official website http://www.borsalino.com and Nolan’s specialist channels.
“Borsalino’s DNA is historically linked to the theme of travel,” commented Mauro Baglietto, General Manager of Borsalino. “This partnership is an important growth opportunity for our brand, allowing us to expand our product range in a completely natural and logical way, bringing us closer to the lifestyle universe with an accessory that is in line with the brand’s identity and that will open the doors to a new target clientele.”
“We have chosen to partner with Borsalino because our companies share great values such as the Italian spirit, attention to detail, the quest for quality and comfort and, ultimately, an unmistakable style. Last but not least, it is a partnership that validates the Nolan brand’s renewed strategy of getting closer and closer to the lifestyle world and to a demanding clientele that seeks exclusivity and the pleasure of wearing a unique object, even while riding a motorcycle,” commented Enrico Pellegrino, CEO and General Manager of Nolangroup.
ABOUT BORSALINO
Since 1857, Borsalino has been the ultimate expression of Italian excellence in hat making, with craftsmanship expertise passed down from generation to generation.
Today, the tradition of the Alessandria-based fashion house is expressed through a modern concept of beauty that combines creativity, a spirit of innovation and manufacturing skill. Borsalino is part of ChimHaeres Investment Holding, a private investment company focused on acquiring and managing ambitious luxury and lifestyle brands.
ABOUT NOLAN
Nolangroup, founded in 1972 with its headquarters and production facilities in Brembate di Sopra, today represents industry excellence in the production of helmets for two-wheelers, the perfect blend of Italian design and engineering. More than 33,000 square meters housing carbon fiber and polycarbonate production lines, two R&D departments, a Style Center and Laboratories. These are complemented by N-Com, an in-house division that develops integrated communication systems. Nolangroup is the only European helmet manufacturer with an end-to-end manufacturing process, ensuring total product control.
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All images Borsalino Nolan Helmets by Borsalino