AREA Pre-Fall 2024 at New York Fashion

AREA Pre-Fall 2024 at New York Fashion. AREA is set to launch its PF24 collection, they explore a dynamic interplay of contrasts, blending ultra-feminine and romantic motifs with bold biker influences.

Founded in 2014 by designers Piotrek Panszczyk and Beckett Fogg in downtown New York City, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour.

Eveningwear exudes sophistication with strong tuxedo tailoring infused with an 80s French flair, complemented by intricate heart-motif crystal embroidery.

The lookbook AREA Pre-Fall 2024 / PF24 captured in Paris by close collaborator Theo Sion, styled by Katie Burnett and art directored by Thomas Lenthal, features characters, unified by sleek, sharp black bobs, embodying AREA’s transformative glamour.

Details of Area Pre-Fall 2024 / PF24 :

This season, we explore a dynamic interplay of contrasts, blending ultra-feminine and romantic motifs with bold biker influences. While celebrating delicate signatures like hearts and flowers, we also venture into a grittier realm, infusing our designs with hardcore elements like biker hats, chaps, leather perfectos, and vintage denim washes. Eveningwear exudes sophistication with strong tuxedo tailoring infused with an 80s French flair, complemented by intricate heart-motif crystal embroidery. The lookbook, captured in Paris by close collaborator Theo Sion, styled by Katie Burnett, and art directed by Thomas Lenthal, features characters unified by sleek, sharp black bobs embodying AREA’s transformative glamour.

LASER CUT LEATHER

Ruffles, lace, and broderie anglaise served as our inspiration for leather development this season. We began by translating heart cut-out motifs into intricate lace-like artworks, which we laser-cut onto bonded leather in striking black and red hues. These designs adorned our perfecto motorcycle jackets and tiered ruffle pieces, including voluminous skirts and A-line gowns, creating a captivating contrast between the toughness of leather and the softness of ruffles and broderie lace.

DRAPED CARNATION ROSETTE

Inspired by the delicate ruffle-like petals of carnations, we translated this floral motif into hand-cut and draped rosette corsages. Crafted from layers of raw-cut wool and satin, these corsages were adorned with dainty heart-cut feathers for an added touch of elegance. Serving as detachable brooches, they embellished razor-sharp tuxedo tailoring crafted in black and raspberry wool, as well as light-washed denim.

FLOWER HEART PRINT

In our print exploration, we found inspiration in the iconic vintage floral designs by Ken Scott. Pairing these florals with blown-up graphic hearts, evoking vintage French design, we achieved a striking contrast. This fusion resulted in a vibrant reinterpretation of the 80s house attitude, infused with a modern twist. Crafted into body-hugging lycra and printed denim, these prints breathe new life into classic styles.

INTARSIA HEART

Our signature heart motif undergoes a playful transformation, appearing as heart intarsias in multicolored leather, seamlessly linked together to form a column halter dress. Additionally, in denim, multiple denim tones are intertwined to create repeating heart patterns, featured on wide-leg jeans, crop tops, and hot pants.

BRASS HEART RUCHED JERSEY

This season, we introduce a lightweight jersey fabric, expertly ruched to create body-hugging silhouettes elegantly draped around brass heart detailing, presenting a fresh approach to party dressing. The bold brass hearts are further translated into hardcore gold chain jewelry and belts, adding a touch of edgy sophistication to the collection.

CRYSTAL HEART BOW

We’ve reimagined our signature crystal bow into hand-cut crystal heart bow embellishments, offering versatility as they can be worn as a necklace or a brooch. These exquisite details add a touch of elegance to our signature separates, including distressed cashmere knits, Ponte jersey essentials, and suiting cocktail dresses.

HEART CRYSTAL EMBROIDERY

For our eveningwear, teardrop crystals are meticulously crafted into heart repeat embroidery, adorning a stunning crystal strapless dress, tube top, and biker leggings. To ensure comfort without compromising style, we’ve combined these exquisite embellishments with compact stretch Ponte jersey fabric at the rear.

ABOUT AREA

Beckett is originally from Lexington, Kentucky, and Piotrek was born in Poland and raised in Holland. After experience at Calvin Klein Collection and Chloé, respectively, they met at Parsons while pursuing their Masters in Fashion Design and Society. The designers meld their uniquely diverse backgrounds to explore history, aspiration, and conceptualized ideas of glamour through AREA.

Exploring perceptions of femininity and beauty are an ongoing reference for AREA; the ways in which these ideals evolve and change across time and cultures is a driving inspirational force for the brand. Through examining and challenging the evolution of beauty ideals, AREA celebrates duality and togetherness.

AREA’s signature style is multi-faceted; witty, inherently glamorous, playfully decadent and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of uptown and downtown scenes along with international celebrities.

Currently stocked at leading retailers around the globe, AREA has grown beyond its Downtown roots, spreading its ethos of inclusiveness and irreverent glamour around the globe.