Magliano SS25 at Milan Fashion Week

Magliano SS25 / Spring Summer 2025 at Milan Fashion Week

“There was once upon a time… “A king!” my little readers will say all at once. No, children, you are mistaken. Once upon a time there was a piece of wood.” Carlo Collodi

“Never, surely, like in fables, the directions in which life searches for itself – towards the darkest roots and towards the sky – appeared exquisitely, scandalously complementary.” Cristina Campo

Magliano SS25 / Spring Summer 2025 collection is dedicated to those tender and fleeting memories that catch up to us like unexpected storms.

Memory turns archeological: reminiscences become fossil traces, analysed simply for what they are.

The limit of the sofa, a soft and shapeless rock, in a sea of drying floor, chairs upside down on the table, fantastic and unreachable like Venice.

The limit of the town, the asphalt field of the market and, sometimes in the summer, the vertiginous swing ride.

The limit of foreign bodies, beauty and fear, tragic binaries of the ultimate fairy tale.

Silhouettes are finally essential, at times gaunt, like in the memories of the 2000s. White, black and the greys in between.

Classics are modular thanks to folk or beach-like additions. In the free beach, of Magliano coats are integrated by towels, trousers are swimwear, evening wear. Clothes assume wild functions, or dysfunctions, as they brush against fantasy.

Details of Magliano SS25 / Spring Summer 2025, The microscopic is now magnified: creating structure and decorative patterns. The knot, the intersection, the clasp of two allergic things but persistent in coming together. The extremities of the clothes rattle and muddle: here lies the intrinsic nature of the project that, as usual, prefers the interwoven complexity of the reverse to the clear drawing of the straightforward.

Childhood, puzzle of unlimited limits, is evoked through the cross-stitch. Interpreted like a political medium, it composes strings of google searches, from poetry to porn, fragments of notable identities. Also the Cormio/Magliano embroidered sweaters hold the same weight, everything but naïve, exemplifying the symbol of an unconditional alliance between colleagues. The hero of the season is Pinocchio, superlative symbol of trans-formation.

Some joyful thieving champions racing cars, high visibility reflectors and polish. From the choral sabotage of these elements a new shoe is born, the Effe 10. Instead, vimini baskets, destroyed and turned into jewellery are stolen from the countryside landscape. This is what the rioting parure is made of, sealed with a bow, a promise of resistance. Workwear shapes a new chic wardrobe: the apron becomes formal. Latex makes its way in, vertiginous climax of a fight between organic and inorganic.

Amongst all the queer topics, chemsex is the most heartfelt to be tackled. In a suspended print that silently displays a table full of instruments and the air that surrounds them like Giorgio Morandi would have: Magliano’s care club doesn’t know indifference.

In western culture, clothes are subordinate to the body and the body is subordinate to society’s conventions. If the body is insubordinate then clothes too become insubordinate.