Harmont & Blaine SS25 / Spring/Summer 2025 Collection at Milan Fashion Week entitled SUMMER EUPHORIA. Energy. Emotion. Empathy.
Harmont & Blaine SS25 / Spring/Summer 2025, the new collection embrace the most beautiful season of the year – its chosen season – with a sense of euphoria that captures the essence of well-being, vibrancy, and lightheartedness felt under the sun, by the sea, and in great company. Freshness, lightness, and color are the aesthetic codes of a unique collection brimming with ‘good vibes & good life’, featuring the Indigo Cruise, Acqua Club, and Tropical Gitans wardrobes – each inspired by the shimmering hues of water, the fruity colors of popsicles, and the creative flair of special processes and dyeing techniques rooted in the ‘arts & crafts’ philosophy.
Indigo Cruise
A palette of essential, soft, and intense colors accppmanies the days in the city and the first relaxing weekends on the coast and at high altitudes. Indigo denim takes center stage in the urban & casual wardrobe, featuring a symphony of blue modulations blended with light and dark earthy tones from sand to clay. Denim fabrics and inter-seasonal cottons tell and live our story, every day, changing their look & feel through stone wash treatments, garment dyeing, and ‘wonr-in’ bleached effects achieved via responsible methods that minimize water and energy consumption.
Acqua Club
As sunbathing becomes a city trend, framed in swimming pools and sports clubs conceibved as new metropolitan oases, the Acqua Club theme anticipate the August atmospheres shifting the color spectrum towards serene pastel shades and sun-kissed hues citrus tons like orange, yellow, and lime. Watercolor fantasies and color-block motifs dance alongside Harmont & Blaine’s iconic patchwork and stripes. Noble fabrics and yarns find lightness in the flowing touch of linen, fine cottons, and ramie wefts, exuding a relaxed and natural feel.
Striped patterns also set the new Sorbetto lineup apart, which, following its launch last season, carries on its colorful jounery by pairing button-down shirts with jeans with contrasting details, beach towels, women’s swimwear, and men’s swim trunks in refreshing and stylish hues.
Tropical Gitans
Summer reaches its peak with the vibrant energy of music festivals and the joy of endless sunsets on the iconic islands of the bohemian lifestyle. The yearning for the beach, nature, and authenticity resonates in magnetic colors like purple and acid dyes, in mandala patterns and stylized foliage, and in an explosion of tie-dye blends evoking the psychedelic spirit of the 70s. Embarking on an imaginary journey from Capri to Goa, passing through California’s Big Sur, the looks are adorned with elaborate embroideries, hand-made prints, and crochet weaves that celebrate the love for craftsmanship and the meticulous attention to detail at the core of Italian savoir-faire.
Mare Capsule – Blue ‘90s
Among the season’s highlights, the new Mare Blu ’90 capsule collection pays homage to Harmont & Blaine’s origins and heritage, emphasizing the significance of color in every imaginable form and design. Delving into the brand’s archives, a series of photographs emerges, inspiring the soul and allure of a beachwear selection characterized by daisy blooms and multi-colored stripes influenced by the 90s and reinterpreted with an exquisitely contemporary twist.
Harmont & Blaine SpA
Harmont & Blaine is the Italian company, distinguished by the well-known Dachshund brand, that produces and distributes high-end upper-casual smart clothing for the premium segment of the market. With over 600 direct employees and more than 1,000 induced, Harmont & Blaine S.p.A. has its headquarters in Naples.
The brand is strongly recognized in Italy and abroad for its ability to interpret the Mediterranean lifestyle, with collections characterized by high quality and the constant search for colors, shapes and new materials that meet an increasingly attentive and demanding international consumer. Harmont & Blaine can count on a distribution network of 99 monobrand stores, 464 multibrand boutiques and 58 department stores with corners and shop-in-shops across 34 countries worldwide.
All images Harmont & Blaine SS25 / Spring/Summer 2025 by Harmont & Blaine
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