032c Readytowear SS25 at Paris Fashion Week

032c Readytowear SS25 / Spring/Summer 2025 at Paris Fashion Week entitled EVERYTHING COUNTS

032c launches EVERYTHING COUNTS, the Spring/Summer 2025 collection of 032c Readytowear with a runway show during Men’s Paris Fashion Week at the Institute du Monde Arabe.

I’m not interested in living in a fantasy world. I’m interested in living in a world where antitheses can exist simultaneously, where every fragment is considered, ascending to one thought, a world where everything counts.

The production of fantasies is inherent to the creation of garments; designing clothes is like designing dreams.

EVERYTHING COUNTS does not want to sell utopian reveries that are hermetically closed off from the world, it has the contemporaneous existence of differences at its core, taking everything into account because everything counts. The collection consists of distinct fragments from everyday life that become one idea under the framework of EVERYTHING COUNTS—seeming profanities that turn into something sacred as they rise to build one thought.

In continuation of creative director Maria Koch’s Fall/Winter 2024 collection, 032c Spring/Summer 2025 also ruthlessly tackles timelessness and admires observation and objectivity over opulence, and silence over decadence, while acknowledging that they can all co-exist. EVERYTHING COUNTS is an anti-Zeitgeist uniform that shuns seasons and where minimalism is hardcore. Waists have been dropped further, silhouettes have become tighter, decisiveness and precision run through the tailoring. Embroidery, colors, and prints are just as likely to reference situations from daily life as conceptual art and theory.

For this 032c SS25 collection, Koch collaborated with Georgian-American artist Ketuta Alexi-Meskhishvili, whose cameraless photograph “I am Kurious Green” is used as a print throughout the collection. Making reference to The Fall’s 1998 album I am Kurious Oranj in its title, the artist produced the photograph by placing a piece of found fabric directly onto a film negative and exposing the image with LED finger lights, which are usually used in clubs. Alexi-Meskhishvili thinks of her photograph as a solitary rave in the studio, where anything can happen to make an image—akin to an atelier, where anything can happen to make a garment.

EVERYTHING COUNTS thinks about what can happen when light no longer directly shines, when beauty has to exist independently of perception, when hardcore is transformed into softness without losing its solidity and sincerity. EVERYTHING COUNTS imagines a world where everything can and should count.

For the Spring/Summer 2025 collection, 032c partnered with CUPRA as mobility partner, COPENHAGEN STUDIOS for footwear, Berlin-based eyewear brand MYKITA for the Toto sunglasses, SCAROSSO for shoes, MAC COSMETICS for makeup, and WELLA for hair.

WHAT IS DIFFERENT ABOUT 032C READYTOWEAR AND ABOUT 032C MEDIA :

ABOUT 032c READYTOWEAR

032c READYTOWEAR is a brand of womenswear, menswear, and unisex clothing designed by creative director Maria Koch. Presented on a seasonal calendar, the label explores the evolving nature of fashion itself – as design practice and as industry, as a tool for actualization and as lived experience. 032c READYTOWEAR is available at our storefront and exhibition space in Berlin and Seoul, in 80 stores worldwide, including SSENSE, Webster, and GR8, and directly at www.032c.com/store

ABOUT 032c

032c is a media and fashion brand for the 21st century. Our workshop in Berlin-Charlottenburg is a production and research center where we assess and contribute to contemporary culture. Our findings are published digitally and as a collectible manual for freedom, research, and creativity, printed twice annually.