JOEONE SS25 during Paris Fashion Week

JOEONE SS25 / Spring Summer 2025 during Paris Fashion Week

JOEONE SS25 / Spring Summer 2025 collection is inspired by Kun Peng, a combination of two mythical creatures that become an entity symbolizing eternity in a traditional Chinese tale. It represents an alliance between the sea and the mountain, serenity and calm. Although these two worlds are opposites, they are intimately connected.

JOEONE SS25 / Spring Summer 2025 collection explores sportswear with comfortable cuts, but treated with elegance and refinement, highlighting a great sense of detail. The influence of workwear is manifested through large patch pockets on the pants and jackets, combining graphic impact and practicality.

Details of JOEONE SS25, The reflection focuses on a complete wardrobe, suitable for all environments. The color palette is fresh and delicate: earth brown, water green, lite dawn blue, and lite sky yellow. These shades evoke melancholy and delicacy, reminiscent of the colors of the sky at dusk or dawn.

The minimal collection consists of timeless garments with great attention to detail, punctuated with patterns representing rocky and aquatic textures. The proximity of these two elements is manifested in jacquard knit, denim, or prints on viscose bases. The materials are fluid, liquid, shiny, or dry and structured. Transparency, used in layering, suggests the stones underneath.

Traditional techniques, such as paper cutting, are reinterpreted through very open-knit meshes, or elements of traditional Chinese architecture, which frame and define the silhouette with contrasting bands.