JEANNE FRIOT SS25 / Spring Summer 2025 at Paris Fashion Week entitled IDOLS
We see the world through their eyes, dripping with mascara. The lyrics of their songs, evoking in turn the injustices that divide us and the love that binds us together against a backdrop of saturated guitar, question us, forge us. We listen to their interviews more than to our parents’ advice: they’re idols.
With them, we rebel, we invent, we learn to love and to love ourselves. It’s very intimate and yet universal.
These rights, which are not guaranteed, yet so essential, must be defended. Again and again.
So we love these idols more and we say so, at a time when homophobia and transphobia are taking hold in France, at a time when far-right parties are sharpening their weapons. These pop idols inspire us to love each other in our differences, and in our struggles. And we shout it loud. LOVE LOUDER.
JEANNE FRIOT SS25 / Spring Summer 2025 collection is dedicated to them. Courtney Love, Patti Smith, Joan of Arc, Kurt Cobain, Grace Jones, Madonna… aliens, strong women, scorned muses, sacrificed queers have been part of Jeanne Friot’s army since the beginning. If their mute images are pinned to moodboards, they go beyond their purely aesthetic function: they are also political and cultural symbols. They speak, they fight. Jeanne was already listening to them in the corridors of Duperré, her school which today hosts this show, allowing the designer to reinstall her queer and feminist imaginary.
The stage dresses of Blondie, a woman who made her mark in the cis-male-dominated world of punk, can be seen in gold ensembles. A vinyl jacket with rounded shoulders evokes Bowie, breaking away from all codes of gender binarity. A mirrored leather jacket acts as a neo-armor, a tribute to Joan of Arc, now re-read as a queer figure.
Their codes naturally hybridize with those of the house, such as the pleated kilts that come in denim this season for JEANNE FRIOT SS25, or the signature belted dresses printed trompe-l’oeil on satin and mesh dresses. The beaded paint combinations presented this winter are adorned with new, lighter colors, and the house’s signature tartan returns, articulating yellow and blue.
The cry of love to idols is also a declaration of admiration for self-construction, for those who have the strength to carry their identities. To spread this message, Jeanne Friot has teamed up with the Tinder dating app, which over the past 12 years has desacralized the idea of online dating, making it possible to love and feel loved.
Idols are those who allow us to dare to be, who give us the courage to carry on.
Idols offer us their resilience, in an age when young creation is constantly fighting to exist and think up new systems of representation and pluralism of narratives, so as not to kill off vocations.
After all, creation is there to enable everyone to be an idol, and to wear their identity proudly. Both brand, known for their avant-garde shoes and commitment to innovation and sustainability, signs the Idols thigh-high boots.
Idols’ beauty makeover is by MAC Cosmetics, a partner of the show.
About JEANNE FRIOT
JEANNE FRIOT is a SUSTAINABLE AND GENDERLESS fashion brand based in Paris. With limited series of products and a strong arts and crafts feeling. Jeanne Friot is a reaction, an answer and the solution. Established around a place where boundaries are forgotten. Developed by a rough and contemporary energy. Jeanne Friot is a mirror reflecting our multiple identities.































All images JEANNE FRIOT SS25 / Spring Summer 2025 by Jeanne Friot
Credits
Styling: Louis Portejoie
Hair: Charlie Le Mindu
Make-Up: Marieke
Thibaut, Mac Cosmetics
Casting: Eb Agency
Production: Hermana Paris
Video: Anthony Goujane
Music: Sara Zinger
Photographer: Alex_pommier
PR Agency: Romcom Global