Ouest Paris Spring/Summer 2025 / SS25 at Paris Fashion Week
For Spring/Summer 2025, OUEST Paris is doubling down on its signature denim uniform, this time with an escapist twist.
Taking inspiration in Gus Van Sant movies, Karlheinz Weinberger photography, Americana and the tropes of surfing culture, Arthur Robert is dreaming an imaginary subculture of sexy surfing cowboys.
Details of Ouest Paris SS25, The classic OUEST Paris denim pieces look sun faded, in washed California pastels, and the silhouette mixes sharp jackets with the ease of baggy pants. Surfing shorts are remade in a chic suiting wool, and western coats are crumpled and overdyed, like they came out of the ocean.
Tough fabrics are washed, sun-bleached or tie-dyed, as if these urban staples had gone surfing.
Prints echo 90s surf clichés, vortex, sharks and tribal shapes.
A play on the Western fetish cliché, the biker vest and chaps are remade in repurposed vintage wetsuits, and denim pieces are hand-emboidered with a tribal motif, as if the work of a wild surfing cowboy artisan. An outdoor inspired sandal is fused with a cowboy boot sole, in 3D printed rubber.
This Spring/Summer 2025 season, Ouest Paris debuts for the first time a collaboration on a line of sunglasses with our friends at A-Society, fusing the codes of the traditional metal Aviators with surf-inspired frames.
Again, the best of both worlds!
All images Ouest Paris SS25 by Ouest Paris
PR Agency KCD Worldwide Paris