AWGE by A$AP Rocky presents American Sabotage

AWGE by A$AP Rocky presents American Sabotage. A$AP Rocky & AWGE Unveil A New Fashion Brand, American Sabotage, in Partnership with Roc Nation and PUMA

Paris – June 21st, 2024 – Today marks a bold new chapter in fashion as A$AP Rocky and AWGE present, American Sabotage, a revolutionary brand that intertwines art and activism and presents a thought-provoking world of fashion where every stitch tells a story and every strap challenges the status quo. The debut runway show took place during Men’s Fashion Week in Paris, at The Hôtel de Maisons.

Taking a daring exploration into the pressing issues of our time through the use of ghetto expressionism, the collection consists of 30 meticulously crafted looks, by A$AP Rocky with design support from Joshua Jamal, Bede Marchand and Coucou Bebe. American Sabotage is a step into A$AP Rocky’s creative mind and his distinctive style, challenging the conventional definitions of fashion across diverse communities and cultures.

“American Sabotage is more than just a brand–it’s a movement. We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism” – A$AP ROCKY

The footwear featured was provided by PUMA, and the sleek Olympian style from renowned eyewear, Ray-Ban. Shopify, who has been an integral part of A$AP Rocky’s creative output, allowing himself and millions of others to explore their entrepreneurial pursuits without compromise by providing reliable commerce infrastructure, was also an official sponsor along with automotive partner Alpine Cars. American Sabotage was also in partnership with Roc Nation, Hennessy, and Armand de Brignac.

The clear garbage bags were beanbag chairs from A$AP Rocky’s home furnishings brand, Hommemade, in collaboration with Crosby Studios, with the runway soundtrack from A$AP Rocky’s forthcoming album.

The eagerly anticipated collection will be available for purchase online at AWGE.com.