White Mountaineering SS25 at Paris Fashion Week

White Mountaineering SS25 / Spring Summer 2025 at Paris Fashion Week entitled Unplugged

In recent years, White Mountaineering interprets the functionality of the outdoor and sportswear as travelling and is searching for a new life experience through the garments in various places. It is not just dressing up but styling yourself for occasions and giving meanings to the products.

For example, for 2.5 hours from Tokyo to the atelier in the mountain in Nagano I think about the operability of the car or the motorbike. At 1,200 meters up in the mountain, I look for the garments that can be layered with feeling the temperature difference. I design while experiencing the comfort in the urban city and in the mountain. By listening to the music or doing sports, I prioritize the concept of enjoying the life as much as designing. I am convinced stronger now as I joined the big project of vacation home/hotel in Nagano.

This lifestyle is feasible now as the technology is evolved and you can access to the data through cloud in the city and in the mountain. I have been working in the fashion industry for 24 years and the means of designing have been changed completely. This evolution of the technology is not only for information but also for the production. The development of the product such as functional materials or the elasticity, 3D design and CAD made a great progress. Now the designer needs to catch up to these kind of improvements as well.

However, there are something that has not changed. The most important thing for me is to travel and dressing up during the trip or for the occasion and that feeling remains the same for a long time. Dressing is always keeps bringing great pleasure despite the fact that we need to pursue the evolving technology.

I have been imagining myself traveling to the ocean, the mountains, the prairie, or the city I have never been to throughout White Mountaineering SS25 / Spring Summer 2025 collection. I defined “The field in which we wear clothes is all outdoor” 19 years ago. Since then I had many experiences through the production of the clothes and that made my current style. The theme is unplugged as now I would like to suggest to unplug and enjoy the journey.

ABOUT MOUNTAINEERING

“ White (urban) Mountaineering (outdoors)” Design, Function, Technology.

Combining these elements and remaining true to ourselves White Mountaineering.

White Mountaineering have been done the collaboration with UMBRO, Reebok, rig footwear, DIEMME, AIRWALK, NEWERA, BRIEFING, and more…