LAZOSCHMIDL SS25 at Paris Fashion Week

LAZOSCHMIDL SS25 / Spring/Summer 2025 at Paris Fashion Week entitled “SWEET DREAMS”

Directed by artist Daniel Riera, the film portrays the vulnerability of acting and examines two contrasting angles on the performance of the body. A study of both, physical and emotional, workout. With a performance by dancer and actor Lluis Garau.

The Lazoschmidl SS25 collection entitled “SWEET DREAMS” will be further revealed with an accompanying photography exhibition and limited edition fanzine release. An actor’s dream. An audition. Advertising clichés. Add perfume, but make it the smell of armpits.

For Spring/Summer 2025 Lazoschmidl imagines a cine-dramatic perfume ad filmed by Daniel Riera in Barcelona. The soundtrack has been crafted by First Hate.

Director: “You’ve got the role!”

LAZOSCHMIDL Spring/Summer 2025 / SS25 collection presents basics for the new male. Revised and improved. Distressed denim paired with museum shop T-shirts. The motifs: uncanny poster boy prints of ‘handsome men holding an animal’. They are accompanied by mesh loungewear sets and striped pyjamas as outerwear. Swarovski crystals emphasize the iconic denim design featuring circular cut-outs inside the back pockets. Meanwhile, pink graffti decorates a teddy feece surfer hoodie uniting naivety and masculinity throughout.