SYSTEM SS25 at Paris Fashion Week

SYSTEM SS25 / Spring Summer 2025 at Paris Fashion Week entitled ‘Summer Love’.

“SUMMER LOVE” refers to the temporary yet unforgettable love encountered during summer vacation or travel and the eternal loss that continues even after that love ends. Although it is a relationship driven by a momentary emotion, the time of feeling excitement by following the natural impulse of intense and instinctive attraction illuminates the duality of remaining as an unforgettable memory and a trace of love for someone for a lifetime.

SYSTEM SS25 / Spring Summer 2025 collection is inspired by Shakespeare’s “A Midsummer Night’s Dream” and explores the complexities of love, shades of pain, and the various aspects of emotional experience. In order to overcome the mixed reality of love and loss in the city, which is a vertically and horizontally disconnected space, another kind of love and romance is needed, and instinctive emotions are sometimes more important, rather than rational and intellectual judgment.

Lightweight materials such as linen and layered chiffon are used to express structural volume, while sophisticated layering and fluid tailoring are used to express the texture of various emotions. The low saturation, close to gray, as a point color brings a cool feeling to the overall collection, as well as feelings of sinking depression and loss. The bold but toned-down flower prints that can be seen throughout the collection is a sensual print inspired by the flowers bloomed in the love narrative of painter Georgia O’Keeffe and photographer Alfred Stieglitz.

SYSTEM SS25 / Spring Summer 2025 Presentation:

SYSTEM will showcase its Spring Summer 2025 collection ‘Summer Love’ at ‘Industrial Location Bergère, 17 Rue du Faubourg Poissonnière, on June 20th, with two sessions from 6:00 PM to 8:30 PM local time.

Various renowned global brands and artists have teamed up with SYSTEM this time to enrich the presentation and create strong impact. For Spring Summer 2025 Campaign, SYSTEM has once again tapped the world renowned British photographer David Sims and Emmanuelle Alt, former editor-in-chief of Vogue Paris, which marks the third collaboration with the duo; campaign images will be pre-released on site.

Music is produced by Cezaire Janin, the founder and producer of Roche Musique which is an independent music label based in Paris. The soundscape inspired by the collection theme and mood re-interpreted by Cezaire will be first released at the presentation which elevates the emotions to be immersed and intensified.

SYSTEM also unveils a new sneaker design in collaboration with ‘Pro-specs,’ a leading Korean sports brand launched in 1981.

Released in 3 colorways with SYSTEM’s label and iconic silver bar added, Pro-specs’ Marathon 110 model has been reinterpreted exclusively by SYSTEM which pays homage to the brand’s history and legacy.

Beverages for the catering were sponsored by Hite Jinro, a leading Korean liquor company, and will be served with specially developed recipes before and after the presentation.