Juun.J SS25 at Paris Fashion Week

Juun.J SS25 / Spring Summer 2025 at Paris Fashion Week presents WORKOUTURE in Paris, 21ST June, 2024.

JUUN.J Redefines Workwear with ‘WORKOUTURE’ at Palais de Tokyo

In an electrifying showcase at Paris’s iconic Palais de Tokyo, JUUN.J, the esteemed global brand from Samsung C&T’s fashion division, unveiled its much-anticipated Spring Summer 2025 collection on June 21. Under the innovative theme ‘WORKOUTURE,’ JUUN.J reimagines workwear through a sophisticated couture lens.

The event, a testament to JUUN.J’s reputation for avant-garde fashion, attracted a stellar audience of fashion luminaries, including prominent members of the press, top-tier buyers, and influential celebrities and influencers. The presence of elite global buyers from prestigious retailers such as Harrods (UK), Printemps (France), Lane Crawford (Hong Kong), SKP (China), I.T (China), Rinascente (Italy), SSENSE, and Net-a-Porter (China) further underscored the brand’s international allure.

Details of Juun.J SS25 / Spring Summer 2025 ‘WORKOUTURE’ marries the rugged charm of vintage workwear with the elegance of haute couture, creating an arresting fusion that is quintessentially JUUN.J. The runway was graced with standout pieces such as reimagined MA-1 bombers, mermaid-fit dresses and skirts, utilitarian overalls, impeccably tailored jackets, and chic hooded sweatshirts. The collection’s diverse materials—ranging from leather and raw denim to wool, jersey, sequins, and lace—paired with a versatile color palette of black, navy, khaki, blue, beige, and brown, offered a visually stunning array of textures and hues.

Jung Wookjun, JUUN.J’s visionary Creative Director, remarked, “This collection boldly transcends the boundaries between workwear and couture, presenting a unique twist that embodies the essence of JUUN.J. Our commitment to precise tailoring and innovative design continues to push the envelope, delivering joy and excitement to our audience.”

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