Namilia & Ed Hardy SS25 at Berlin Fashion Week

Namilia & Ed Hardy SS25 / Spring Summer 2025 at Berlin Fashion Week, Berlin-based brand Namilia joins forces with Ed Hardy for their SS25 runway collection.

Namilia & Ed Hardy Spring/Summer 2025, Namilia partners with Ed Hardy to reimagine its iconic history in pop culture, transforming deadstock and vintage garments into couture gowns and elevating streetwear pieces with handcrafted embroidery and couture tailoring. By reinterpreting this iconic celebrity brand for their latest Berlin Fashion Week show, Namilia thrusts Ed Hardy into the realm of a high-fashion runway to explore the lifecycle of fame.

Everyone wants to be famous, and anyone can reproduce their likeness via social media, inviting the same adoring worship and cutthroat criticism that were once reserved only for the tabloids. Being famous, with all its glamour and destruction, can feel so attainable nowadays.

Namilia & Ed Hardy SS25 / Spring Summer 2025: We are obsessed with this cycle of rising and falling that turns stars into victims, especially for women. We worship the diva and shun the whore as the limelight inevitably wears down her decadence into decay. While pop culture supposedly shames those who fall out of public grace, their spectacle also inspires the next generation.

Namilia asks why pop culture pushes us to our breaking points for recognition, attention and some kind of belonging? Why does society desperately categorize us into stereotypes only to be disappointed when we fail to fully live up to these impossible standards? Why do we love to watch others fail?

Namilia SS25 Runway Collection- “Good Girl Gone Bad” debuts July 3rd, 2024 at 9pm as part of Berlin Fashion Week. And also Namilia & Ed Hardy collaboration SS25 collection goes live September 2024.

Who is Namilia? A pioneering voice of motocross and rave revival style, Namilia is known for its provocative gender-neutral clubwear as much it’s known for its celebrity fans, including Rihanna, Cardi B, Christina Aguilera, Paris Hilton and Arca. The brand was founded in 2015 by Nan Li and Emilia Pfohl shortly after finishing the Fashion Masters Course at Royal College Arts London. The duo’s first collection, “My Pussy, My Choice” was selected for VFiles Runway – October 2015. Namilia would continue to show at NYFW for 5 collections, with inspirations and concepts that ranged from subverting teenage heartthrobs to Rococo, to challenging anti-Asian racism and the rise of Donald Trump. In January 2023, Namilia debuted with a splash at Berlin Fashion Week with their “Cruising Utopia” collection, followed by the viral success of their SS24 runway show, “In Loving Memory of My Sugar Daddy.”