UGG® proudly hosts the official INTERVENTION after party at BFW / Berlin Fashion Week, the brand wraps up Berlin Fashion Week with a special live performance by Shygirl on 3rd July 2024, Trauma Bar und Kino, Berlin.
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) presented the INTERVENTION After Party on the night of July 3rd at Trauma Bar und Kino, a highlight of Berlin Fashion Week. The event, in collaboration with Reference Studios and supported by The Senate Department for Economics, Energy and Public Enterprises, brought together local and international guests to celebrate the conclusion of INTERVENTION’s second edition.
British phenomenon Shygirl delivered an unforgettable live performance, followed by DJ sets from Bobby Beethoven, Nunguja, and Slim Soledad. International football player and Real Madrid star David Alaba, as well as designers Shayne Oliver, Stefano Pilati and the dream duo from GMBH were in attendance amongst the guests.
The venue featured cutting-edge visual installations by Berlin-based TOR Studio, including an UGG® ice sculpture and dynamic video displays. Live footage of the DJs’ footwear was projected at the venue, enhancing the unforgettable experience inspired by the blue shade of the brand’s AW24 line launching in September.
As a premium global brand, UGG® is wildly popular around the world and renowned for the luxurious comfort of genuine twinface sheepskin and exceptional craftsmanship. Counterfeiters try to benefit from the UGG® brand’s popularity by fooling customers into purchasing fake products made with dubious and inferior materials. These inauthentic products are often hazardous for the planet and made in unsafe and unfair working environments. UGG® proudly hosts the official INTERVENTION by Reference Studios after party at BFW / Berlin Fashion Week.
UGG® founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. www.ugg.com
INTERVENTION is presented by Reference Studios introduced the 2nd edition of INTERVENTION — the format developed and curated by the Berlin & Milan-based Communications Agency under the artistic direction of Founder and CEO Mumi Haiati. Following February’s monumental and acclaimed inaugural edition, the novel platform for national and international designers in Berlin returned with a groundbreaking line-up of designers, brands and institutions. www.referencestudios.com @referencestudios
All images UGG® proudly hosts the official INTERVENTION after party at BFW / Berlin Fashion Week by UGG ®
All images by Tobias Kruse
PR Reference Studios