Borsalino Fall-Winter 2024 Campaign

Continuing in the spirit of stylistic research, experimentation and freshness, Borsalino presents its new campaign dedicated to the Fall-Winter 2024 collection

Borsalino Fall-Winter 2024 Campaign Through the lens of photographer Pavel Kharatian and under the art direction of Agata Belcen, the dynamism of modern life is translated into a series of portraits symbolizing a personality that remains defined in the tumult of metropolitan life.

In this way, the hat goes from being a simple accessory to becoming the hallmark of a style which, while leaving room for practicality, does not give up its role as spokesperson for a personal statement: from the most classic models in brushed, unlined felt such as the cloche and the golf cap to the more daring ones with references to distant Australian lands, from thermoformed models with a structured knit to the more luxurious hiker and duckbill styles in Loro Piana cashmere. Headwear thus breaks away from its status quo, transcending its self-imposed boundaries and finding its natural way into everyday life with eco-cashmere blend turbans, suede and faux fur beanies and flat caps.

The Borsalino style expands, embracing the hustle and bustle of the new millennium without sacrificing its natural elegance, transforming itself into a relaxed chic where the hat is the charismatic element that brings together the multiple facets of everyday life.

The Borsalino Fall-Winter 2024 campaign represents a new starting point, a nod to the brand’s heritage while reaching out to future generations.