JUST IN XX Design Chinese Taipei Uniforms 2024 Paris Olympics

Team Chinese Taipei Unveils 2024 Paris Olympics Uniforms: A Blend of Heritage Crafts and Cutting-Edge Innovation. The opening ceremony outfits, designed and crafted by Justin Chou, the visionary behind the avant-garde streetwear brand JUST IN XX.

As the 2024 Paris Olympics approach, team Chinese Taipei has revealed its opening ceremony outfits, designed and crafted by Justin Chou, the visionary behind the avant-garde streetwear brand JUST IN XX. This is Chou’s second Olympic design, following his highly praised work for the 2020 Tokyo Games.

JUST IN XX Design Chinese Taipei Uniforms 2024 Paris Olympics, Sneak peek at what makes these uniforms so special:

Cultural Charm: The uniforms feature beautiful traditional Taiwanese crafts, like banana fibre weaving by artisan Yan Yu-Ying and floral chest pins created by Lin Pei-Ying.

Eco-Friendly Fashion: With advanced low-carbon, waterless printing technology and materials like bio-leather and banana silk, these uniforms are as green as they are gorgeous.

Artistic Flair: The fabrics showcase Paul Chiang’s stunning ‘Mountain Range of Taiwan’ artwork, and there’s even an optical illusion that turns “Chinese Taipei” into “Cheer on” – designed by Kokia Lin. Talk about a fun twist!

Taiwan has been making waves by infusing culture and sustainability into fashion, with JUST IN XX leading the charge. Chou has built a reputation for collaborating with local artisans and transforming traditional crafts into cutting-edge designs. This year he’s brought that same vision to the Olympic uniforms, through his own interpretation, ‘Mountain Range of Taiwan’ (2012) by Paul Chiang was printed onto the fabric of the collection in scintillating blue mimicking colours of moving waves. Showcasing Taiwan as a place surrounded by mountains and sea.

For the 2024 Paris Olympics, Justin Chou intends to highlight the individuality of each sport and athlete, whilst communicating the importance of Taiwanese culture, technology and sustainability. By seamlessly fusing elements of sports, culture, performance fabrics, and heritage crafts—such as using 3-dimensional jacquard fabrics, innovative technologies to create woven labels from wood pulp and oyster shell, and incorporating the traditional craft of Chunzai flowers in the Olympic entrance uniforms to emphasize grassroots strength — The Chinese Taipei team uniforms are created by coherently integrating, and celebrating, key aspects of local culture and art. Paving the way for a more conscientious and inspired future fashion industry.

Artistic Collaboration

Chou worked alongside contemporary Taiwanese artist, Paul Chiang. By blending Taiwan’s mountainous landscape with the shimmering ocean to create a fabric print that paid tribute to Taiwan’s natural beauty and resilience.

An optical illusion transforms the words “Chinese Taipei” into “Cheer on” when read from the side was created by typography designer Kokia Lin. This graphic was digitally printed in 3D and adorned the polo shirts.

Cultural Elements

Taiwanese national treasure, the artisan Yan Yu-Ying, incorporated her banana fiber woven fabric for the belt and shoe uppers. An ancient textile tradition that remains in Taiwan, this traditional skill originates from the indigenous Kavalan culture and was used to make clothing and reusable objects. Justin Chou also invited flower weaving artisan Lin Pei-Ying to create chest pins depicting the national flower plum blossom and the “canola flower,” symbolizing encouragement, pursuing dreams, and fearlessness, conveying blessings to Olympic athletes.

Sustainable Production and Supporting Taiwan’s Craftsmanship Chou’s partnership with Taiwanese textile giant New Wide Group allowed the use of advanced low-carbon, waterless printing technology when converting ‘Mountain Range of Taiwan’ (2012) into a pattern printed directly onto textured fabric. The fabrics used in other elements of the uniforms, such as the polo shirts, offers breathability and ensures athletes stay comfortable during performances. Chou continues to utilize Taiwan’s fabric technology and heritage crafts in the custom accessories too, the shoes feature eco-friendly bio-leather and banana silk, while the belts and other accessories showcase intricate traditional weaving techniques.

The uniforms not only represent Taiwan’s fashion industry on an international stage but also pays homage to the country’s cultural and artistic heritage. These uniforms don’t just represent athletic excellence; they’re a celebration of Taiwanese culture, art, and sustainability.

Justin, Yu Ying Chou is the first Taiwanese designer to participate in New York Fashion Week six times and was named one of the “Best of Talents” by Vogue Italia in 2020 as well as the “Top 3 best designer” by Elle Fashion Now initiative in 2017. Known for blending high fashion with Taiwanese art, sustainability and craftsmanship, his designs have been showcased in the Presidential Office and featured in collaborations with international brands including LEVIS, NIKE and UNIQLO.