Stone Island unveils the next chapter in its Community as a form of research project with its new Autumn Winter 2024-25 collection
September 3, 2024, Milan – Stone Island unveils the next chapter in its Community as a form of research project with its new Autumn Winter ‘024-‘025 collection, continuing a narrative that celebrates its community and culture at large, which began in January 2024. Universal and eclectic, the Stone Island community is once again represented by a diverse ensemble coming from the worlds of music, sport, art and the thriving spaces in between.
Stone Island unveils the next chapter in its Community and the first portraits to be released include rock’n’roll legend Liam Gallagher, DJ and producer Peggy Gou – who continues to challenge the status quo in becoming the first female community member to be featured in a Stone Island campaign – alongside actor and curator Russell Tovey, and musician and skateboarder Sage Elsesser.
This will then be followed by a portrait of Stone Island President, Carlo Rivetti, paying homage to tradition by joining the sitting in the seasonal interpretation of the iconic President’s Knit, first presented in the AW 1998-99 collection.
This series of portraits is then capped off by the presence of creator Philippe Starck, artist Alexandre Diop, parkour athlete Davide Garzetti, photographer Liam MacRae, music producer Axl Beats, and graphic designer Yoshirotten.
As before, David Sims captures their respective personalities through the intimacy of his portraiture set against Stone Island’s iconic white background, with creative direction by Ferdinando Verderi and styling by Max Pearmain.
Conceived as a form of research, a project dedicated to defining exactly what makes the Stone Island community so distinct, the narrative is further brought to life by ten unique questions set for each of the twelve-strong cohort. Delivered by curator and cultural critic Hans Ulrich Obrist, artistic director of London’s Serpentine Gallery, these questions and their responses are a statement to the underlying narrative of Stone Island’s unique community.
A RESEARCH PROJECT IN 100 QUESTIONS
Liam Gallagher
Q: Do you prefer the desert, forest, mountain or beach?
A: “Any of them as long as there’s a cheeky little bar.”
Peggy Gou
Q: What advice would you give your younger self?
A: “Don’t take rubbish from other people.”
Sage Elsesser
Q: What did you learn from your grandparents and/or parents?
A: “That I am loved.”
Russell Tovey
Q: Are there any quotes you live by?
A: “Never apologise for enthusiasm.”
Liam Gallagher wears 75411_JOCK23_ARCHIVE PIECE AW 1983-84 Stone Island. Cotton canvas with thick matte PVC coating. Hood lined in satin in weave cotton with two-tone J-23 visor. Storm flaps and pockets in satin weave cotton with polyurethane coating on the reverse side, which will later become Raso Gommato. Cuffs and bottom hem edged in satin weave cotton. Rubber bottoms created from a mould. Detachable lining in garment dyed cotton fleece, attached with snaps fasteners.
Peggy Gou wears 40123 GARMENT DYED CRINKLE REPS R-NY Stone Island. Down blouson made in a 100% recycled light nylon rep with an ultra-tight weaving construction. The resin coating of its inner face makes it wind resistant and mildly water resistant. The finished piece has been filled with the finest down, appositely treated to bear the stress of the garment dyeing procedure. Extra lightness and comfort are achieved through the direct injection of the feathers and by a simplified construction of the down bags. Due to the resin treating of the material, the colour penetrates unevenly into the material, lending a crinkle aspect to the surface. The addition of a special PFC free agent to the dye formula makes the piece anti-drop. RDS – Responsible Down Standard certified
Russell Tovey wears 002F9 SUEDE SHEEPSKIN_ STONE ISLAND GHOST PIECE. Ghost pieces are based on the concept of camouflage and are totally monochromatic. Even their Stone Island badge have been created in a special mono-colour version to blend with the garment. Hooded jacket made of suede sheepskin, treated with a PFC free anti-drop agent. The inner hair is treated to achieve a smooth appearance.
Sage Elsesser wears 45831 GLASS COVER-TC, GARMENT DYED Stone Island. Hooded jacket made of a polyester mesh protected by a semi-gloss transparent polyurethane film, moderately windproof and rainproof. The garment dyeing procedure colours the polyurethane film. Thanks to its transparency, the coloured film reveals the texture of the underlying mesh, for an ‘under glass’ effect. Detachable lining in light nylon canvas with polyester padding.
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All images by Stone Island