Julycolumn Spring/Summer 2025 / SS25 at Seoul Fashion Week entitled INVISIBLE CONNECTION.
Julycolumn Spring/Summer 2025 Ready-to-Wear collection, Julycolumn continues to skillfully integrate Korean history into fashion. This collection explores the interconnectedness of historic and modern Korea. Using inspiration from “Seonbi;”a term referring to a scholar who embodies the Confucianism ideology and the traditional menswear worn by these scholars, which use skillful traditional pattern cutting methods. Beading craftsmanship has been applied specifically inspired by the use of Jade, which since ancient times has symbolized nobility. Crafts and clothing are apart of Korean history, this collection further delves into the significance of tradition in modern lives, both literally and metaphorically.
Putting importance in saving and protecting the environment, Julycolumn works together for the Spring/Summer 2025 / SS25 collection with Jeju Samdasoo Water; a widely used bottled water company sold at most convenience and grocery stores across Korea. These plastic bottles have been recycled into fabric and consciously used throughout the collection. Seo-Do-Ho a modern South Korean artist and sculptor who explores the concept of ‘spatial movement and displacement’ commonly using translucent fabric in installation exhibitions; has additionally inspired the collection in layering and fabric applications.
This powerful representation of modern and historic encourages the audience to playfully explore this interconnectedness, inviting viewers to question and reflect the effects of how these influences shape modern narratives. Each piece in Julycolumn Spring/Summer 2025 collection reflects the multi-dimensional and artisanal nature of the Julycolumn brand where fashion, arts & crafts and Korean tradition converge to create significant, beautiful collections.
The creative directors of Julycolumn are the two sisters SOOY and JAY, who spent their adolescent lives studying in London, respectively earning their degrees in Central Saint Martins and London College of Fashion. Now based in Seoul, Korea, Julycolumn maintains its aesthetics, which originated from an art studio in East London, inspired by the spirits of ‘Arts & Crafts Movements’ of the 19th century Britain.
The designs hero effortless femininity, celebrating the construction of the garments through the knowledge of Korean traditional disciplines and techniques. Julycolumn’s boutiques made-to-order production model is made to achieves an exclusive and personal experience for the clientele, through long term communication and deep understanding of the modern women’s lifestyle. All of the pieces at Julycolumn are designed, patterned, cut, hand-made, hand-finished, pressed and packaged in own in-house factory, most of the collection is made of deadstock fabric, choose to keep very little stock, to minimise waste.
All images Julycolumn Spring/Summer 2025 / SS25 at Seoul Fashion Week by Julycolumn